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Marketing Research Articles Related to the Printing Industry

Marketing Research Articles Related to the Printing Industry

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An analysis of multichannel marketing campaign performance

Published
July 2011
Author
Molly Elmore
Abstract
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.

How online communities can tap a company's greatest unused resource: the consumer

Published
June 2010
Author
Mark Simon
Abstract
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.

How to submit patient or physician attitudinal survey data to medical journals

Published
March 2011
Authors
Laura F. Quinn and Jan S. Redfern
Abstract
The authors provide guidance for submitting patient, health care provider or general-public survey data to peer-reviewed medical journals. Scientific merit, objectivity and transparency are key.

Reports provide data on effectiveness of print advertising

Published
April 1989
Author
Quirk's Staff
Abstract
McGraw-Hill Research’s Laboratory of Advertising Performance has developed considerable information on the effectiveness of print advertising. This article highlights some of that data.

Trade Talk: Magazine purrs along nicely

Published
April 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
A well-known character can be a valuable asset to a company. Star Kist’s 9 Lives cat food has such an asset with Morris the Cat. This article discusses the expansion of Morris into The Morris Report, a quarterly magazine with several departments, including an advice column written by a veterinarian, and cat tales sent in by readers.