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Marketing Research Articles Related to Psychographic Research

Marketing Research Articles Related to Psychographic Research

Showing items 1-20 of 39.

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An examination of strategies for panel-blending

Published
July 2009
Authors
Michael A. Fallig and Derek Allen
Abstract
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

Appreciating the value of traditional research in a digital world

Published
June 2012
Author
Stephen Turner
Abstract
This article details the benefits unique to face-to-face research, including group bonding and access to nonverbal cues and metadata.

By the Numbers: Behavioral science and the future of business

Published
June 2012
Author
Aaron Reid
Abstract
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

Can behavioral economics inform the ad research process?

Published
January 2014
Author
Charles Young
Abstract
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.

Comprehensive study uses research to do Sigmund a solid

Published
February 2011
Authors
Nima Srinivasan and Edwin Wong
Abstract
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.

Data privacy and social media: a look at attitudes by demographics

Published
June 2012
Author
Dinaz Kachhi-Jiwani
Abstract
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

Familiarity breeds contempt? A study of positive bias in online communities

Published
January 2012
Abstract
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

Five low-tech qualitative methods to uncover latent emotions

Published
August 2012
Author
Faith James
Abstract
The author details five qualitative techniques researchers can use to uncover the underlying emotional drivers of consumer behavior, including role-playing and interior design.

Five tips for more innovative qual

Published
July 2013
Author
Faith James
Abstract
This article discusses five innovative techniques qualitative researchers can employ to gather consumer insights and reveal emotional drivers.

Fusing ethnography and interrogational research into a new modality for health care research

Published
October 2011
Authors
Lynn Ford-Somma and Peter Simpson
Abstract
Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.

How 3-D storytelling collages can jump-start focus group discussions

Published
May 2011
Author
Susan Fader
Abstract
The author explains how 3-D collaging gives respondents a wider range of artifacts with which to express their feelings on a product or service, potentially unearthing a richer lode of insights.

How do vehicle owners feel about hybrids?

Published
August 2008
Author
Scott Pimley
Abstract
Reports on a survey of hybrid-vehicle owners, which questioned the drivers' reasons for purchase, satisfaction with their purchase, expectations toward gas mileage and preferences for alternative fuels.

In Case You Missed It... August 2011

Published
August 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Americans working more; women hide purchases; digital screen personalities

In Case You Missed It... February 2012

Published
February 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: Cash vs. credit; QR code shortcomings

In Case You Missed It... January 2011

Published
January 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: What you watch on TV says about your personality; Walmart's surprising sales decline; Arylessence's 2011 trends

In Case You Missed It... June 2012

Published
June 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: couponing backfires; social media and elections

Laddering showed Infiniti how drivers viewed its Around View Monitor technology

Published
October 2009
Author
Matt Schroder
Abstract
Infiniti used laddering to better understand how a host of new technologies met, or didn’t meet, car buyers’ unstated psychological motivations and how the technologies supported the Infiniti brand.

Let’s be prudent in our use of neuroscience for marketing and advertising research

Published
August 2010
Author
John Owen
Abstract
While the ability to examine consumers’ brain waves to test their reactions to products, services or advertising shows promise, the author argues that care should be taken in the use of neuromarketing research techniques.

Research helps Discovery Channel chart a course for the future

Published
June 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.

Research shows the power of telling a good story when creating advertising aimed at kids

Published
February 2010
Author
Charles Young
Abstract
Marketing to kids requires the ability to harness the power of pictures, the author argues. Teaching adult marketers how to look at a brand and view a commercial as a child does is the most valuable contribution researchers can make to the creative development process.