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Marketing Research Articles Related to the Public Affairs Industry

Marketing Research Articles Related to the Public Affairs Industry

Showing items 1-20 of 28.

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By the Numbers: Calling cell phones - the FCC makes a bad regulation worse

Published
July 2010
Author
Howard Fienberg
Abstract
The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.

CASRO responds: Best Practices Act in need of improvement, not elimination

Published
December 2010
Author
Duane Berlin
Abstract
A CASRO representative responds to MRA's Howard Fienberg's November 8, 2010, Quirk's e-newsletter article regarding the Best Practices Act, arguing that the bill is a step in right direction toward a nationwide data privacy policy.

Completing the Census - some skeptical, most receptive

Published
April 2009
Author
Quirk's Staff
Abstract
While the majority of Americans plan to submit their 2010 Census forms, many are concerned about data privacy and whether or not the data will positively impact their communities.

Data Use: Getting your money's worth with virtual targeting

Published
January 2005
Author
Michael Lieberman
Abstract
Virtual targeting uses a blend of statistical techniques that identify the distinguishing characteristics of the target group and then build a linear equation that can be applied to records of the group to achieve a sortable, analyzable score. The article focuses on the example of a political candidate hunting for possible voters.

Data Use: Using conjoint analysis to shape a political message

Published
May 2004
Author
Michael Lieberman
Abstract
Two instances where conjoint can be used in the political realm are discussed: assessing levels of preference for important issues, and shaping the candidate’s message.

Doubt dominates Americans' faith in fixing BP oil spill

Published
June 2010
Author
Quirk's Staff
Abstract
According to a poll from BIG Research, Americans have little confidence in BP and the federal government's ability to stop the Deepwater Horizon oil leak in the Gulf of Mexico.

Feedback portals can engender customer goodwill, satisfaction

Published
January 2009
Author
Vivek Bhaskaran
Abstract
If you make your most-engaged customers feel as though they are part of the very fabric of your business they will quickly become one of your most important strategic assets. Building and establishing an online feedback portal, which is explained here, can help create an ongoing dialog with these customers.

Gay market trends and the 2004 election

Published
February 2005
Authors
Bob Witeck and Wes Combs
Abstract
A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.

How Nate Silver did it

Published
January 2013
Author
Michael Lieberman
Abstract
Statistician Nate Silver proved to be more accurate in his 2012 election predictions than any of the talking heads and pundits. The author created an Electoral College model in Excel and used public data to discover the secret to Silver's accuracy.

In Case You Missed It... January 2014

Published
January 2014
Author
Quirk's Staff
Abstract
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

Keep America Beautiful uses one-on-ones to test replacement for long-running TV spot

Published
March 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
Keep America Beautiful used one-on-one interviews with consumers from a wide variety of backgrounds to test a new advertisement concept featuring baby surrounded by mounds of garbage.

Omnibus study examines life in Russia

Published
June 1993
Author
David Leach
Abstract
SRG International Ltd. and a Russia-based research firm worked together to field a survey of Russian consumers and found little faith in the current government and scant hope of future improvement.

Presidential hopefuls take it to the Web

Published
June 2008
Author
Quirk's Staff

Satisfaction study is vehicle for Minnesota Departmentof Transportation to test question order

Published
October 2006
Authors
Lori Laflin and Michele Hanson
Abstract
The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.

Study tracks trends in refusal rates

Published
July 1989
Author
Quirk's Staff
Abstract
This article discusses the “Your Opinion Counts” National Steering Committee’s 1988 study of survey respondents’ refusal to be interviewed, providing a comparison to the benchmark study conducted in 1985.

Teen poll shows mixture of optimism and pessimism

Published
January 1989
Author
Morris S. Whitcup Ph.D.
Abstract
Guideline Research Corp. recently conducted a study of 510 high school juniors and seniors across the United States for the American Home Economics Association. This article provides an overview of the study and its findings.

Telephone survey measures city's quality of life measures

Published
May 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.

Trade Talk: Book provides valuable insight into U.S. lifestyles

Published
March 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews The Clustering of America, a book by Michael Weiss that examines the United States through the lens of PRIZM, the target marketing system develop by Claritas Corp. that uses U.S. Census Bureau data and other information to create 40 distinct lifestyle depictions of 250,000 U.S. neighborhoods.