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Marketing Research Articles Related to the Public Relations Industry

Marketing Research Articles Related to the Public Relations Industry

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Changing minds

Published
February 1997
Author
Walter K. Lindenmann
Abstract
Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.

Fascinating findings

Published
March 2007
Authors
Melissa Marcello and Julie Litzenberger
Abstract
A case history of how a marketing research firm and a PR firm turned a survey on American Idol into a hot news story.

How to design research for public release

Published
April 2013
Authors
Peter Gold and Laura Light
Abstract
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

 

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