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Marketing Research Articles Related to the Public Relations Industry

Marketing Research Articles Related to the Public Relations Industry

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How to design research for public release

Published
April 2013
Authors
Peter Gold and Laura Light
Abstract
Planning on using survey findings as fodder for a press release? Take these tips into consideration to make sure the information has impact, relevance and longevity.

In Case You Missed It... January 2014

Published
January 2014
Author
Quirk's Staff
Abstract
News and notes on marketing and research: handling bad press; Hyatt's Twitter focus group

Using market research and public relations to trigger a media explosion

Published
March 2007
Authors
Melissa Marcello and Julie Litzenberger
Abstract
A case history of how a marketing research firm and a PR firm turned a survey on American Idol into a hot news story.

Using research to measure the effectiveness of public relations programs

Published
February 1997
Author
Walter K. Lindenmann
Abstract
Downsizing and decreasing budgets have resulted in many public relations programs needing to justify their existence. This article discusses how to use research to measure PR effectiveness.