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- February 2013
- Encuity Research
- In this white paper from Encuity Research, the authors discuss five qualitative research developments that can help marketers affect behavior, overcome barriers to adoption and develop creative materials and messaging that get results.
- August 2012
- Tom Cates
- Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.
- November 2012
- Steven Gittelman and Elaine Trimarchi
- The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.
- August 2012
- Tim Macer and Sheila Wilson
- The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.
- July 2012
- Paul Rubenstein
- This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.
- August 2012
- Sourabh Sharma
- Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.
- February 2013
- Lorin Drake
- The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
- April 2013
- Pamela Walshe
- This article outlines how seven research methodologies not traditionally employed in user experience research can improve usability studies.
- April 2013
- Clint Jenkin
- Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
- May 2013
- Matt Warta
- The need for immediacy has spurred the development of the agile research methodology, an iterative approach to give researchers real-time insight and the power to make changes on the fly. Procter & Gamble shares its experience using agile research for holiday-season fragrance marketing.
- April 2013
- Gavin Winter
- Many research departments are data-rich and insights-poor. This article discusses how online insight communities are different from MROCs and market access panels and can benefit customer experience professionals.
- March 2013
- Brian Fletcher
- Insights in Marketing LLC conducted research on research to create a list of potential trends for 2013. This article details six predicted trends and offers advice on how to navigate them.
- May 2013
- Manila Austin
- This article examines the digital qualitative work Communispace conducted with the Advertising Research Foundation to uncover and explore consumers' "unconscious" shopping behavior and discusses how online and offline influences contribute to brand perception.
- October 2012
- Kelly Hancock
- Online research with members of its core audiences introduced the Crohn’s and Colitis Foundation of Canada to the power of qualitative insights.
- November 2012
- Adam Rossow
- To make your online qual all it can be, you need to plan well, communicate effectively and manage actively, the author says.
- December 2006
- Trish Lenahan
- The author outlines her firm’s experiences assigning advance homework projects to respondents to online group discussion boards. The projects can help build share experiences and communities before the formal discussion starts.
- August 2012
- Scott Koenig and Wendy Neuman
- Looking to be proactive in its approach to research, the National Cattlemen’s Beef Association found Facebook an effective, engaging way to talk to Millennials.
- August 2012
- Kelly Hancock
- Qualitative researchers explore the ways that social media is affecting their projects and those who participate in them.
- August 2012
- Kelley Styring
- Seeking product design insights for our multitasking-crazed world, researcher Kelley Styring sought input from an unlikely source: arm amputees.
- May 2013
- Isabelle Albanese
- The author explores her company’s experiences with combining qualitative and quantitative methods, with the goal being to capitalize on the strengths of both types of research.
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