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Trade Talk: Stepping into cyberspace in the name of research

Published
June 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm shares his experience participating in an online focus group.

Internet focus groups are not focus groups - so don't call them that

Published
July 1998
Author
Thomas Greenbaum
Abstract
The article describes several ways in which the basic principles that make focus groups an effective marketing research technique are not present in the Internet environment. While calling for the continued exploration of qualitative research techniques online, the author calls on researchers to stop using the term "focus group" when referring to online qualitative research.

Anatomy of an online focus group

Published
December 1999
Author
Casey Sweet
Abstract
Online focus groups are gaining in popularity. This article details online focus groups, including screeners, recruitment and virtual facilities; discussion guide development and design; preparation; moderating; technical support; transcripts, analysis; and reporting.

Trade Talk: On-line research: where do we go from here

Published
July 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
Five research service providers weigh in on the Internet's impact on the industry.

Online qualitative research task force: report of findings

Published
December 2000
Authors
Casey Sweet and Jeff Walkowski
Abstract
Use of the Internet as a research tool is firmly established in the quantitative research industry, but this is not the case in the qualitative research industry. The board of directors of the Qualitative Research Consultants Association (QRCA) established an online qualitative research task force in the summer of 1999 to explore the Internet as a research medium. A summary of the task force’s work was presented at the QRCA conference in San Diego in October. This article provides highlights of that presentation.

Successful online qualitative market research

Published
July 2001
Author
David P. Bradford
Abstract
Every research methodology has its challenges. Using research studies for support, this article addresses online qualitative market research, including a comparison to traditional methods, moderators and recruitment.

Online focus group FAQs

Published
July 2001
Author
Monica Zinchiak
Abstract
Acceptance of online focus groups by qualitative researchers has increased with advances in technique and technology. This article discusses how to successfully execute an online focus group, including application issues, recruitment and respondents, mechanics, and moderation and analysis.

Trade Talk: Videoconferencing moves from covenience to necessity

Published
January 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
Why videoconferencing is becoming more critical to research in the wake of 9/11.

Combining online and traditional methods to enhance qualitative studies

Published
June 2002
Author
Lisa Kindig
Abstract
Depending on the project, pairing face-to-face and online methods may be the most efficient and effective way to gather information. This article discusses the two methods of research.

Research on new financial services product shows that laddering can be conducted online

Published
June 2002
Authors
Kalpana Biswas, Brenda K. Johnson and Diane Liewehr
Abstract
Chase used online laddering drills as part of its quantitative and qualitative research for a new financial product.

Respondents share their thoughts on participating in online bulletin board research

Published
July 2002
Author
Theo Downes-Le Guin
Abstract
As a method for conducting qualitative research, online bulletin boards continue to grow in popularity. This article discusses how participants feel about this new approach to giving qualitative feedback, including convenience and discussion quality.

Online research from the participant's perspective

Published
July 2002
Author
Mary Beth Solomon
Abstract
Online research is an avenue through which companies large and small learn more about their brands and forge relationships with customers. This article discusses online research, including pros and cons perceived by respondents.

Revisiting online focus groups

Published
January 2003
Author
Yardena Rand
Abstract
Many market research users are skeptical of online qualitative research. This article discusses online research, examining widely-held suspicions and advantages.

Ten years after: Online research has come a long way in its first decade

Published
July 2003
Author
David P. Bradford
Abstract
2003 marks the 10-year anniversary of the first online qualitative research study being conducted. This article discusses the maturation of online qualitative research, including asynchronous research, newer variations, hybrid approaches, and tools.

Clients aren't ready to give up on the traditional focus group

Published
December 2003
Authors
Judith Langer and Jon Last
Abstract
Focus groups are increasingly drawing criticism. To explore the role of focus groups today, a sample of research decision makers, past clients of a New York research company, advertisers of the Golf Digest Companies and other clients were surveyed. This article details the survey and its results.

Roundtable participants outline issues facing the industry

Published
December 2003
Author
Louise Kroot
Abstract
Dynamic discussions highlighted the industry roundtables held in Los Angeles in September during the American Marketing Association’s annual marketing research conference. Sixteen professional moderators, led by the author, guided these groups, each one focused on a specific industry: consumer packaged goods, health services, financial services, automotive, high-tech and communications and public policy. Groups also concentrated on issues facing the travel, leisure, entertainment and restaurant industries. This article shares some of the commentary from those sessions.

Online in-depth proves its promise

Published
May 2005
Authors
Steve August and Kimberly Daniels August
Abstract
The authors profile an online project that used blogs and other text-based methods to conduct research with moms and dads. Among the goals of the Parenthood Project was to investigate how deeply engaged respondents would be in such an online environment and what level of emotion they would express.

A look at preventing the copying of visual stimuli in online research

Published
July 2005
Authors
Harley Rivet and David P. Bradford
Abstract
While the Web has been a boon for testing images of all kinds, it also leaves those images open to appropriation. Reviewing the current threats as well as solutions, the authors make recommendations on what to expect when testing digital images in online research.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Online methods are a natural way to research Web-savvy kids

Published
July 2006
Author
Robin Hilton
Abstract
Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.