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Marketing Research Articles Related to Qualitative Research

Marketing Research Articles Related to Qualitative Research

Showing items 1-20 of 948.

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10 reasons why you should go mobile right now

Published
July 2013
Authors
Bob Yazbeck and Susan Scarlet
Abstract
The authors offer a mobile research manifesto, addressing some common complaints against mobile and outlining the many factors in its favor.

10 things every brand should know about Asian-American youth

Published
June 2007
Author
Deidre Sullivan
Abstract
Conversations with Asian-American youth helped the author develop a list of dos and don’ts for marketers who are considering targeting this growing and under-served group.

10 trends in qualitative research

Published
December 1999
Author
Patricia Sabena
Abstract
The last few years have seen a number of developments in usage and attitudes regarding qualitative research worldwide. This article examines the 10 most notable of these trends.

12 strategies for keeping your Gen Z community engaged

Published
April 2014
Author
Jeanne Connon
Abstract
The CMO of FashionPlaytes on the right – and wrong – ways to approach, interact with and learn from the pre-Millennial generation.

15 keys to a successful relationship with your qualitative researcher

Published
December 2005
Author
Diane M. Harris
Abstract
A veteran qualitative researcher shares several tips on how clients can enhance the relationship with their research providers. Flexibility, honesty and patience are among the attributes she discusses.

4 ways mobile research challenges insights pros

Published
October 2013
Author
Bala Rajan
Abstract
The author details four challenges MR and insights professionals face when conducting mobile research, such as lack of detailed responses and being unfamiliar with the medium, and suggests solutions on how to overcome these hurdles.

5 lessons learned from running a multigenerational panel

Published
April 2014
Author
Mary McIlrath
Abstract
A research-on-research look at what happens when you create and manage a community of Millennial, Gen X and Boomer participants.

A bird's-eye view of what mobile can do

Published
July 2013
Author
Jerry W. Thomas
Abstract
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.

A comparison of traditional and online focus groups

Published
January 2005
Author
Mattew Towers
Abstract
Bulletin-board focus groups have been gaining in popularity and the author attempts to challenge some of the beliefs about in-person groups while exploring some of the less-documented attributes of the bulletin-board approach.

A focus group confession: "What's so bad about bean quantitative?"

Published
December 1998
Author
Tim Huberty
Abstract
Quantitative and qualitative research long have been incompatible. This article discusses and advocates the "Bean Test," a quantitative technique for use in focus groups.

A focus group experiment tests remote moderating by telephone and video

Published
July 2002
Authors
Sharon Livingston, Peter DePaulo and Joel Raphael
Abstract
The online market research community is flourishing. This article discusses the growth of online research, highlighting the importance of privacy and the challenge of security.

A focus on food serves as food for thought:

Published
December 1995
Author
Jonathan E. Brill
Abstract
Good research with a focus group requires a good moderator. If and when a moderator asks for food and beverage to be given to group participants is telling. This article discusses providing food and beverage to a focus group, the importance of timing and what the timing says about the group moderator.

A framework for understanding ad effectiveness

Published
April 2009
Author
Isabelle Albanese
Abstract
The author outlines her 4Cs of Truth in Communications process to explain how it can help frame and inform ad research projects. Marketers can use the concepts of comprehension, connection, credibility and contagiousness to make sure their ads resonate with consumers.

A guide to adding digital collage to your qualitative research

Published
December 2010
Author
Carey Rellis
Abstract
In taking the collage process digital, researchers can save time and money and ease the burden on focus group participants by giving them simple tools to bypass the glue sticks and magazine images.

A guide to executive-ready reporting

Published
May 2006
Authors
Carla Penel and Will Leskin
Abstract
The authors explain how to write a research report for executives, using the four principles of conciseness, adaptability, readability and balance.

A guide to marketing and selling to Chinese businesses

Published
March 2009
Author
Matthew Harrison
Abstract
Drawing from findings of in-depth interviews with Chinese business owners, the author details the best ways for Western firms to market their services in China and also explores the expectations and opinions Chinese businesses have of Western marketers.

A guide to planning qualitative research among Hispanic consumers

Published
May 2006
Author
Martha C. Rivera
Abstract
Hispanic consumer research needs to be designed and conducted using vastly different criteria than those used for general-market research. The author discusses relevant factors involved in planning Hispanic qualitative research studies.

A guide to using PowerPoint to present research findings

Published
October 2006
Author
Melissa Murray
Abstract
To avoid the dreaded death-by-PowerPoint, presenters of research findings can follow these several helpful tips and guidelines.