Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Quantitative Research

Marketing Research Articles Related to Quantitative Research

Showing items 1-20 of 1125.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

General Mills marketing research decides cookbook cover

Published
October 1986
Author
Tom Quirk, QMRR Publisher
Abstract
"Betty Crocker's Cookbook" has sold over 22 million copies, but as the flagship of their publishing line, General Mills Marketing experts needed to figure out a cover that could keep the book selling strong. A variety of techniques were used to figure out what book cover would sell best.

Rating scales can influence results

Published
October 1986
Author
Quirk's Staff
Abstract
A summarized excerpt of a U.S. Department of Commerce study testing the merits of a seven-point rating scale versus a 10-point rating scale.

Continuing analysis of shopping habits in San Diego

Published
April 1987
Author
Emmet Hoffman
Abstract
The "Continuing Analysis of Shopping Habits in San Diego," or CASH, is a clearinghouse for consumer information in San Diego County. The data is a service of The San Diego Union and The Tribune, a San Diego newspaper, and employs telephone interviews to collect extensive information on consumers throughout the area.

3 questionnaire techniques on 'health events' reported

Published
February 1987
Author
Quirk's Staff
Abstract
The U.S. Department of Commerce has released a report called, "Approaches to Developing Questionnaires," that outlines the merits of a diary procedure, sample design and effective evaluation in marketing research. A summary is included in this article.

Singles' lifestyles explored in JCPenney study

Published
January 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
A recent survey by JCPenney explored the lifestyles and tendencies of the singles population. The consumer study, conducted by the Public Issues and Consumer Programs department of the JCPenney Co., helped the retail giant to better understand the approximately 77 million singles living in the United States.

Research aids in growth, success of church

Published
January 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Wooddale Church in Eden Prairie, Minn., is proof that market research and a desire to be consumer-driven have a place in religion.

Conjoint analysis enhances computer-based interviews

Published
March 1987
Author
Quirk's Staff
Abstract
By employing interactive software, conjoint analysis increases the effectiveness of computer-based interviewing. The results have helped businesses to better understand the marketplace with accurate data.

Understanding data requires recognition of types of error

Published
May 1987
Author
Quirk's Staff
Abstract
Error is unavoidable in market research. But understanding the different types of error, and how they come about, can improve surveys and improve data.

Trade Talk: Accomplishments and concerns

Published
January 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
The author details marketing executives' predictions regarding the future of survey research and also concerns, which range from too much government control to poor questionnaire design.

Data Use: Integrating your marketing research software

Published
February 1987
Author
Stanely Cohen
Abstract
The author walks readers through the process of using computer software to analyze, report and manage research data.

Trade Talk: Employee surveys key to attitudes

Published
March 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Representatives from Hyatt Hotels Corp. and Hewlett-Packard discuss the benefits of conducting research among employees.

Data Use: Kudos for correspondence analysis

Published
April 1987
Author
Gary M. Mullet
Abstract
This article offers a non-technical introduction to correspondence analysis, a multivariate statistical technique.

Helpful Hints May 1987

Published
May 1987
Abstract
In this column, Henkin shares his insights to questions about telephone interviewing.

Quest research pays off for United Way

Published
October 1986
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
In the past, marketing research was too expensive for many United Way organizations. But all that has changed, thanks to a new research program called Quest. By utilizing innovative survey techniques and technology, Quest allows United Way organizations to improve communications, identify key services and improve fundraising easily and inexpensively.

Accountemps relies on surveys to keep tabs on personnel

Published
February 1987
Author
Quirk's Staff
Abstract
For Accountemps, a temporary-help service, research was needed to improve the productivity of its workers. Vice presidents and personnel management were surveyed to find helpful hints on how to improve productivity.

NBC/Journal poll is tested, precise process

Published
January 1987
Author
Quirk's Staff
Abstract
NBC and the Wall Street Journal have joined forces to implement "Election Day Voter Polling," a survey of over 35,000 voters nationwide that helps both news organizations to better inform and involve their customers.

Stroh's Hispanic research 'Is Spoken Here'

Published
May 1987
Author
Quirk's Staff
Abstract
Beer company Stroh's tested three Spanish-language television ads to tap into the Hispanic marketplace. Telephone surveys were used with Spanish-speaking interviewers to achieve the best results.

JCPenney pinpoints its customers

Published
October 1986
Author
Quirk's Staff
Abstract
In order to fully understand the needs of their customers, JCPenney has initiated a series of studies called Consumer Feedback. These studies give JCPenney a clear picture of the needs, attitudes and behaviors of their customers.

Questionnaire helps Owens-Corning Fiberglas examine remodelers market

Published
February 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Owens-Corning, a manufacturer of glass fiber materials, initiated a study to find out how the company was fulfilling the needs of remodelers. A questionnaire was sent out to 450 contractors, had high return and increased awareness in the company of an important segment of the marketplace.

Pitney Bowes personalizes its business-to-business research

Published
February 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Pitney Bowes, a supplier of shipping and mailing equipment, surveys thousands of customers every six months in order to remain competitive in the worldwide marketplace.