Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Questionnaire Analysis

Marketing Research Articles Related to Questionnaire Analysis

Showing items 1-20 of 136.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

From the Publisher June/July 1987

Published
June 1987
Author
Tom Quirk, QMRR Publisher
Abstract
Short and direct questionnaires are key to panel member satisfaction and retention.

Trade Talk: Research season is year-round at Coleman Co.

Published
October 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Outdoor outfitter Coleman uses a product-specific questionnaire, Coleman keeps tabs on who's using its products, how it can improve them and if it should start manufacturing new products.

Data Use: 'No preference' in paired-preference testing

Published
June 1988
Authors
Michael Baumgardner and Ron Tatham
Abstract
In simple paired comparison tests, the authors argue that the trinomial approach is fundamentally correct.

A method for finding 'virgin' respondents

Published
December 1988
Author
Virginia Smith
Abstract
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.

Is computer-aided interviewing for you?

Published
January 1989
Author
Amy Yoffie
Abstract
While many research companies are now using computer-aided interviewing, many buyers are not taking advantage of the service. This article explores computer-aided interviewing, including why buyers neither request nor desire to take advantage of this technology.

Movie theater chain refines its research methods

Published
January 1989
Author
Quirk's Staff
Abstract
AMC uses bend-back cards in 35 theaters annually to better understand the demographics and interests of its theater-goers.

GTE tracks business customer approval with BCGS

Published
February 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Customers don’t always let businesses know they are dissatisfied. GTE implemented two survey programs, using both quantitative and qualitative research to track customer satisfaction levels on an on-going basis.

Unstructured individual interviewing

Published
February 1989
Author
Quirk's Staff
Abstract
This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.

CASRO data collection guidelines

Published
March 1989
Author
Quirk's Staff
Abstract
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Investigating respondents' interpretations of survey questions

Published
April 1989
Author
Quirk's Staff
Abstract
This article is an excerpt from a chapter in the U.S. Department of Commerce report “Approaches to Developing Questionnaires.” It focuses on frame-of-reference probing, including personnel and skill requirements, respondent selection, preparation, operation, time and cost considerations and data collection.

Data Use: A look at item non-response

Published
April 1989
Author
Gary M. Mullet
Abstract
Because respondents do not always provide complete data in their questionnaires, data tabulation and statistical analysis can be tricky. This article addresses item non-response, including tabulation and summary statistics, providing a simple example.

Mail surveys still a viable research technique

Published
June 1989
Author
Tom Quirk, QMRR Publisher
Abstract
While mail surveys are emphasized today less than other research options, they remain a valuable tool for researchers. In fact, they are often the most effective and efficient method for obtaining data. This article discusses using and creating mail surveys.

Literacy an important consideration when conducting research projects

Published
July 1989
Author
Tom Quirk, QMRR Publisher
Abstract
Using an example, this article discusses the need to take literacy levels into account when planning future projects.

A Newsweek survey reveals the factors that drive compact truck

Published
November 1989
Author
Jim Schwartz, Ph.D.
Abstract
Newsweek surveyed buyers of the 38 compact truck models for 1989 that were available in late 1988 using an eight-page questionnaire to provide a database about buyers, their vehicles, and the purchase process they automotive industry can use as a tool to better serve future buyers. This article is a review of the key elements in the process of buying a product that becomes a major reflection of the owner’s personality—in this case, a truck.

Questionnaire design - some general considerations

Published
November 1989
Author
David S. Walonick
Abstract
As with any research method, questionnaires have advantages and disadvantages. The following article is an excerpt from the paper “Designing and Using Questionnaires” that addresses the advantages and disadvantages of using a questionnaire and the importance of having well-defined goals for the research.

Field testing the National Health Interview Survey evaluation questionnaire

Published
January 1990
Author
Quirk's Staff
Abstract
This article describes a three-phase testing process of a revised questionnaire. The researchers used a combination of qualitative observations of interviewers as well as quantitative analysis comparing the revised questionnaire with the original.

Patients tell a New York hospital that its service matches its strong reputation

Published
January 1991
Author
Joseph Rydholm, Quirk's Editor
Abstract
Discharged patients from Belleview Hospital were contacted by telephone two weeks after the end of their stay to take a three-minute patient satisfaction survey on their impressions of the hospital's service. The survey included categorical, interval-scale, and open-ended questions. Results from phone survey will be used to refine its written survey distributed to patients.

The value of verbatims

Published
March 1991
Author
Tim Huberty
Abstract
Asking open-ended questions and carefully probing for consumers’ insights can lead to valuable verbatim words and sentences from respondents. This article discusses how researchers have used verbatims from focus groups, telephone interviews and personal interviews.

Trade Talk: A church surveys its congregation: contemporary or traditional?

Published
June 1992
Authors
Quirk's Staff and Joseph Rydholm, Quirk's Editor
Abstract
In the competitive arena of American churches, one California church developed a research initiative to meet the needs of its congregation.

15 tips and techniques for survey research

Published
December 1992
Author
Gayle Kaplan
Abstract
This article offers 15 tips and techniques to think about before beginning survey research to obtain useful and valid information. Some areas discussed include survey design and wording, sampling issues, statistics tools, timing for telephone surveys, strategies for increasing responses to mailed surveys, and issues related to anonymity and confidentiality.