Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Radio Industry

Marketing Research Articles Related to the Radio Industry

Showing items 1-5 of 5.

Sort

Refine Search

Date

Login required for most articles published within the last three years

An analysis of multichannel marketing campaign performance

Published
July 2011
Author
Molly Elmore
Abstract
The author explores the effects of frequency on commonly applied awareness and intent metrics for various advertising channels.

In defense of digital: eliminating concerns surrounding digital research

Published
August 2011
Author
Kimberly Struyk
Abstract
Making the decision between traditional and digital research can be difficult and many are skeptical of the benefits digital methodology offers. The author explains the differences; discusses three common concerns surrounding digital research adoption; and sites supporting case study examples.

Radio tracking study places spots more effectively

Published
August 1987
Author
Quirk's Staff
Abstract
Radio advertising can be an extremely effective marketing tool, especially when selling to farmers. By analyzing tracking studies, Ted Haller can create the perfect fit between advertisers and radio stations to optimize the effectiveness of radio advertisements.

Trade Talk: Omnibus study talks to kids

Published
June 1991
Author
Joseph Rydholm, Quirk's Editor
Abstract
Youth Research's quarterly omnibus survey of children looks at what works when marketing to kids and teens.

Utilizing eye-tracking to optimize direct mail

Published
May 2012
Author
Cathleen Zapata
Abstract
An analysis of a project in which eye-tracking was used to measure the impact of several direct mail campaigns.

 

Comment on this article

comments powered by Disqus