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Marketing Research Articles Related to Readership Studies

Marketing Research Articles Related to Readership Studies

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Company's recognition up 64% following advertising campaign

Published
February 1988
Author
Quirk's Staff
Abstract
Effective advertising can make a huge difference in terms of brand recognition. Two direct mail surveys found that advertisements in Aviation Week & Space Technology increased brand recognition among subscribers by 64%.

Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost

Published
February 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
PC World magazine uses fax-based surveys, with the help of the program Teleform, as a fast and economical research method.

McGraw-Hill shows it's the place to get market information

Published
February 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
McGraw-Hill, publishers of Electrical Construction & Maintenance magazine and Electrical Wholesaling magazine know the value of market research. Using a variety of techniques, including mailed questionnaires and telephone surveys, the company gathers information for the editorial and advertising sections of the McGraw-Hill magazines.

Research instrumental in creating system for measuring reader feelings about B2B publications

Published
April 1991
Author
Joseph Rydholm, Quirk's Editor
Abstract
Cahners Publications and Simmons Market Research Bureau developed Affinity Index, a method of measuring the intensity of the relationship readers have with the publications that serve their respective industries. By quantifying reader feelings, the Affinity Index lets publications go a step beyond the usual methods of explaining their readership to advertisers: circulation numbers and/or demographics. To determine a magazine's Affinity Index, questionnaires are mailed to a sampling of its readers.

Research propels Midwest Living to a fast start

Published
June 1987
Author
Tom Quirk, QMRR Publisher
Abstract
Marketing research reveals important demographic information for Midwestern publisher.

Research shows medical publication 'listens'

Published
June 1987
Author
Quirk's Staff
Abstract
Medical Economics, a magazine published by Medical Economics Co. Inc., Oradell, N.J., isn't just interested in reporting on medical topics. The magazine also conducts extensive research to find out what matters to the medical community.

Trade Talk: Reader survey shows strong relationship

Published
January 2009
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's editor Joe Rydholm offers some highlights from a recent reader survey and outlines some new editorial features that will be added in response to reader input.

Trade Talk: Readership survey "serves" Tennis magazines' marketing needs

Published
May 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
A look at the the young, active, affluent lifestyle of Tennis magazine subscribers.

Trade Talk: Study reveals younger women have more aches

Published
November 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
A review of a Self magazine study that showed younger women suffer more health problems than older women and are less likely to treat them.