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Marketing Research Articles Related to the Real Estate and Development Industry

Marketing Research Articles Related to the Real Estate and Development Industry

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Customer satisfaction research is Homecorp's secret formula for success

Published
October 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
Homecorp, an apartment management firm, uses an annual survey and focus groups with residents to measure customer satisfaction.

Finding profitable business markets in the inner city

Published
May 2000
Author
Robert Weissbourd
Abstract
Businesses of all sizes searching for new markets are finding the most lucrative opportunities in their own backyards. Using the example of Chicago-based Shorebucks Corporation’s Neighborhood Markets Framework, this article discusses helping businesses profit in the untapped market in the inner city.

Measuring customer feedback helps real estate development company build strong relationships

Published
October 2002
Author
Lucy Klausner
Abstract
Arvida uses a comprehensive program of profiles, a questionnaire and telephone interviewing to track customer satisfaction, so that opportunities for major and incremental improvements can be implemented and tracked.

Trade Talk: The Web drives sales, but not all by itself

Published
July 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
A Pew study shows that while consumers do rely on the Web for information searches when shopping for products and services, in many cases they also consult in-store salespeople as part of the process.

Use customer satisfaction research to drive quality improvement

Published
October 1997
Author
Brad Holleran
Abstract
Using the experiences of two companies as examples, this article illustrates the value of integrating customer satisfaction research into quality improvement initiatives.

Using mystery shopping for discrimination and sales practices monitoring

Published
January 1998
Author
Paul C. Lubin
Abstract
As mystery shopping has evolved from its roots as an evaluator of retail conditions, companies have used the method for a variety of uses. This article discusses mystery shopping as a tool for monitoring discrimination in sales practices.