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Marketing Research Articles Related to Qualitative Recruiting and Focus Group Recruiting

Marketing Research Articles Related to Qualitative Recruiting

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A method for finding 'virgin' respondents

Published
December 1988
Author
Virginia Smith
Abstract
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.

A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

A wake-up call to respondent recruiters: one client’s perspective

Published
December 2010
Author
Mark Goodin
Abstract
The author makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of results or agreeing to complete jobs they know they can’t handle.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

Published
May 2009
Authors
Dana Slaughter and Kristin Schwitzer
Abstract
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Adding ‘prosumers’ to your groups can provide a creative boost

Published
May 2009
Author
Steve Richardson
Abstract
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

Are out-of-the-box qualitative approaches needed to reach the Hispanic market?

Published
April 2004
Author
Claire Rose
Abstract
With so many distinct segments (due to differences in age, country of origin, acculturation and language, etc.), the Hispanic market requires a host of different research techniques. In some instances, for example, online research can work. In others, on-the-street intercepts are called for.

Avoiding pitfalls in conducting Hispanic focus groups

Published
December 2000
Author
Jim Loretta
Abstract
If you are seriously looking to expand your bottom line, the Hispanic market is probably a good bet. This article discusses conducting qualitative research in the Hispanic market. Specifically, the author addresses three critical areas research must address in order to succeed in Hispanic qualitative or focus group research: screening, recruiting and moderating.

By the Numbers: Are you surveying the right professionals?

Published
March 2006
Author
Ron Weidemann II
Abstract
The author presents advice to help readers develop and field surveys that thwart the efforts of bogus respondents, who lie or otherwise misrepresent themselves as a way to gain entry to survey and collect an incentive.

Conducting consumer research on the iPad

Published
March 2011
Authors
Rachel Swanson and Scott McDonald
Abstract
Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.

Conducting ethnographic research with Hispanic consumers

Published
February 2012
Authors
Pablo Flores and Jennifer Karsh
Abstract
Through tips and a case study example, the authors explain the value of using ethnographic research methods to better understand the Hispanic market.

Designing screening questionnaires to minimize dishonest answers

Published
May 1991
Author
Kevin M. Waters
Abstract
The screening process for participants builds the foundation for reliable and valid data collection. This article describes how screening questionnaires should be designed to maximize the likelihood of obtaining honest answers from respondents to various selection criteria questions. Examples presented include the addition of a "dummy" termination question, the use of dummy variables or categories, and/or the use of an open-ended question instead of a closed-ended one.

Don’t rush through the qualitative screening process

Published
June 2012
Author
Daphne Dodson
Abstract
Good qualitative depends on good recruiting, the author says. Want good recruiting? Start with your screener.

Early focus group findings nearly spelled the end of Everybody Loves Raymond

Published
May 2005
Author
Ken Newman
Abstract
The use of focus groups to judge the viability of television programs is explored, citing the poor response to Everybody Loves Raymond as an example of how groups can’t always be trusted to pick the most worthwhile shows.

Effective qualitative research in China requires understanding of customs, cultures and techniques

Published
November 2008
Author
Steve Richardson
Abstract
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.

Estimating show rates for focus groups

Published
June 2002
Author
Peter DePaulo
Abstract
Sometimes a focus group has too many no-shows — and for no apparent reason. This article discusses no-shows and estimating show rates for focus groups.

Ever the skeptics: tips for dispelling doubt in employee research

Published
June 2010
Author
Margaret R. Roller
Abstract
Trust is a primary obstacle in conducting focus groups with employees. The author offers 12 tips to help researchers create an environment that fosters security, honesty and openness.

Experiences in global online qualitative

Published
November 2013
Authors
Janet Ziffer and Mike Mabey
Abstract
Researchers from Kimberly-Clark Professional and SKIM offer experience-based tips and strategies for how to use online message boards for a global research project.

Facebook Graphs: Charting a new course for MR recruiting?

Published
February 2013
Author
Lorin Drake
Abstract
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

FAQs for first-time clients of online qualitative

Published
January 2010
Author
Judith Langer
Abstract
Thinking about commissioning some online qualitative? Moderator Judy Langer answers some common questions, exploring how and when various approaches can be used, the client’s role in the process and offering tips on selecting a moderator.

Five simple tips to stretch your research dollars

Published
August 2010
Authors
Amy Rey and Ken Zeldis
Abstract
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.