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Marketing Research Articles Related to Quantitative Recruiting

Marketing Research Articles Related to Quantitative Recruiting

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A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

An approach to selecting online respondents

Published
February 2013
Author
George Terhanian
Abstract
What can a 12-year-old teach us about developing sample for an online tracking study?

Data Use: An evaluation of quality-control questions

Published
December 2013
Author
Keith Phillips
Abstract
A report on a research-on-research study that examined the impact of various types of in-survey quality-control measures.

Facebook Graphs: Charting a new course for MR recruiting?

Published
February 2013
Author
Lorin Drake
Abstract
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.

Helpful Hints May 1987

Published
May 1987
Abstract
In this column, Henkin shares his insights to questions about telephone interviewing.

How recruitment enriches your ethnographic research

Published
August 2011
Author
Gavin Johnston
Abstract
The author discusses the importance of recruiting and why ethnographers should consider recruiting as an integral part of the research process.

How to be a good research client

Published
January 2012
Author
Gerry Katz
Abstract
A veteran research vendor offers his advice to clients on working with research firms, including the RFP process, pricing and what each party should expect from the other.

Images are everything: How MR can mine the visual side of social media

Published
November 2013
Author
Sarah Browne
Abstract
With a wealth of visual data available via the Web and social media, marketing researchers must learn how to use and interpret it to understand the brand stories customers are showing - not telling.

In the market for an online panel? What clients need to know

Published
August 2011
Author
Stefan Hartmann
Abstract
The author discusses six key issues clients should address when choosing an online panel.

Keeping research out of your own backyard

Published
July 2011
Author
Gwyn Gibbs
Abstract
The author discusses the drawbacks of conducting research with respondents too close to or too involved with the topic at hand.

Profit and potential: Finding the ideal respondents for B2B customer satisfaction surveys

Published
April 2012
Author
John Coldwell
Abstract
This article focuses on the importance of choosing the most important customers in terms of profitability and potential in B2B customer satisfaction surveys and offers suggestions on how to accomplish this.

The war against unengaged online respondents

Published
December 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.

Tips to make difficult medical recruiting easy

Published
March 2013
Author
Chris Lee
Abstract
To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

Trade Talk: Notes from the MRA conference in Boston

Published
July 1999
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reflects on his time and what themes he noticed at the Marketing Research Association's annual conference.