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Marketing Research Articles Related to Researching Churches (Religion)

Marketing Research Articles Related to Researching Churches (Religion)

Showing items 1-11 of 11.

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A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

An omnibus survey aids researchers in screening for major study of U.S. Jewish population

Published
June 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
To find Jewish respondents to participate in its National Jewish Population Study study, the Council of Jewish Federations and the City University of New York used used EXCEL, a telephone omnibus study conducted by AUS Consultants-ICR Survey Research Group. After suitable respondents for the Jewish population study were identified through the omnibus study, they were re-contacted to determine their interest in participating in 30 minute telephone interviews.

Familiarity breeds contempt? A study of positive bias in online communities

Published
January 2012
Abstract
Many researchers are concerned that ongoing, long-term interaction between consumers and brands causes heightened brand awareness and affinity among an engaged and informed sample. This article addresses whether engagement leads to positive bias, based on research from Communispace.

High-tech sacrifices surge in Lent '09

Published
March 2009
Author
Quirk's Staff

How a lack of money turned me into an innovative researcher

Published
April 2013
Author
Clint Jenkin
Abstract
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

How to conduct values research in a qualitative setting

Published
February 2013
Authors
Rebecca H. Day and Reyn Kinzey
Abstract
The authors explore the use of ethnography to understand consumer values, using a research project on TV news as an example of how values can affect product and service choices.

In Case You Missed It... January 2009

Published
January 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: mystery shopping churches; tech-savvy families; Reckitt Benckiser

Trade Talk: A church surveys its congregation: contemporary or traditional?

Published
June 1992
Authors
Quirk's Staff and Joseph Rydholm, Quirk's Editor
Abstract
In the competitive arena of American churches, one California church developed a research initiative to meet the needs of its congregation.

Trade Talk: Brand names offer emotional and psychological benefits

Published
July 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article discusses the insights regarding brand names discovered by DDB Needham Worldwide as a result of its annual Life Style study.

Trade Talk: Company preaches value of research to Christian products industry

Published
March 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at conducting research among the Christian market and how it differs from research among the general U.S. population.

Trade Talk: Pray it, don't say it

Published
November 2012
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm looks at how the public reponds to athletes who include religion in their pre-, during- and post-game activities.