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Marketing Research Articles Related to the Retailing Industry

Marketing Research Articles Related to the Retailing Industry

Showing items 1-20 of 183.

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A bird's-eye view of what mobile can do

Published
July 2013
Author
Jerry W. Thomas
Abstract
A broad look at current mobile-device capabilities and how they can be incorporated to improve qualitative and quantitative research.

A look at customer relationships

Published
April 2005
Authors
Jeff Hess and John Story
Abstract
Brands miss a big opportunity when they view customer relationships from a purely functional perspective. Customers enjoy being in relationships with brands and good relationships often will lead them to be willing to pay more for a brand’s products and forgive minor failures by the brand.

A look at the gluten-free movement and how food companies have responded to it

Published
October 2012
Author
Eileen Acello
Abstract
More than just a fad, the author argues, living gluten-free is a necessity for celiac disease sufferers. As a result, these consumers offer the food makers who meet their needs the chance to earn a lifetime of trust and loyalty.

A look at the state of business-to-business research

Published
April 2011
Authors
Larry Gold and Timothy Davidson
Abstract
The authors draw from a study of business-to-business research to examine the prevalence of B2B research and which techniques and methods are preferred.

A marketer's guide to increasing prices

Published
October 2010
Author
Gerald Linda
Abstract
Finally on the upswing of a global economic meltdown, marketers are beginning to consider raising prices to recoup losses and keep up with inflation. The author offers several strategies, tactics and communication plans to increase prices without losing business.

Activating segmentation through storytelling

Published
May 2013
Authors
Rajit Chakravarty and Lisa Gudding
Abstract
BP turned to data visualization to help increase the internal uptake and awareness of the results of a global C-store segmentation.

Advertising: today's sale or brand-building for tomorrow?

Published
May 2000
Author
Margaret H. Blair
Abstract
This article reviews the empirical evidence that demonstrates that there is no such thing as brand building for tomorrow without brand building and sales today. The article examines definitions, branding today and tomorrow, a branding model and case studies.

Americans prefer U.S. goods, unknowingly buy foreign ones

Published
May 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
While Americans prefer buying American-made products, and feel guilty when they buy foreign-made products, many people lack the requisite knowledge to do so. The result is that Americans who would prefer American-made products end up buying foreign products unknowingly.

An established shopper program can be the answer for customer service management

Published
January 1998
Author
Gary Harper
Abstract
Mystery shopping can be a valuable tool when done successfully, which includes making sure the program is complete and well thought-out. This article details a general set of guidelines for mystery shopping success.

An online community keeps beverage firm Cafédirect close to its customers

Published
January 2013
Author
Richard Young
Abstract
Cafédirect’s online community serves as a tangible expression of the coffee and tea maker’s core values and has also demonstrated a healthy ROI.

Back-to-school shopping down but not out

Published
August 2009
Author
Quirk's Staff

Back-to-school shopping sprees - on a budget

Published
August 2008
Author
Quirk's Staff

Best practices to improve new product concept testing

Published
March 2011
Author
Jerry W. Thomas
Abstract
The author draws on his 30 years of experience to offer guidelines on how concept testing should be implemented to achieve maximum benefit.

Brand loyalty suffers as budgets tighten

Published
October 2008
Author
Quirk's Staff

Building and measuring brand personality: How does your brand behave?

Published
February 2011
Author
Michael Lieberman
Abstract
Beyond brand image is brand personality - a set of human-like characteristics attributed to a brand that can potentially bolster customer engagement. Knowing how to build and measure personality is crucial to understanding performance in the marketplace.

Building your brand with Hispanics the blended, bicultural way

Published
August 2014
Author
Jeri M. Smith
Abstract
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.

By the Numbers: Behavioral science and the future of business

Published
June 2012
Author
Aaron Reid
Abstract
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

By the Numbers: Wanted: a better choice in discrete choice

Published
April 2005
Author
Philip Moore
Abstract
An open letter from the author to anyone in the industry who can help him find a tool that leverages the power of computers to construct and administer a discrete choice card set.