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Marketing Research Articles Related to Sampling

Marketing Research Articles Related to Sampling

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A common sense approach to dialing costs

Published
December 1990
Authors
Amy Starer and Dale Kulp
Abstract
This article discusses two methods of estimating the expected savings from eliminating non-working numbers from telephone-based research studies. One method estimates the average number of minutes in each hour that interviewers actually spend administering questionnaires. The second method assesses what the savings would be to develop a dialing rate per hour just for non-working numbers.

* A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

A method for finding 'virgin' respondents

Published
December 1988
Author
Virginia Smith
Abstract
The researchers used a sample of their mailed survey respondents to a “Get Paid for Your Opinions” direct mail effort to explore the makeup of study recruits. Participants responded to a questionnaire through phone or mailed responses. This study is one of the first to combine information about lifetime experience in focus groups with reasons for wanting to participate in them, as well as demographic data.

* A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

* A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A simple solution to nagging questions about survey, sample size and validity

Published
January 1999
Author
Susie Sangren
Abstract
The quality of a market analysis is judged by its validity. Unfortunately, data from non-probability, informal sample surveys lack measurable confidence. This article demonstrates an easy method of calculating the sample size needed for a specific market survey or experiment.

* A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

Address-based sampling may provide alternatives for surveys that require contacts with representative samples of households

Published
May 2009
Authors
Mansour Fahimi and Dale Kulp
Abstract
This article examines factors contributing to researchers’ increased interest in address-based sampling (ABS) and looks at the pros and cons of ABS. Against a backdrop of declining response rates, ABS appears to offer a convenient framework for effective design and implementation of surveys that employ multimode alternatives for data collection.

* An approach to selecting online respondents

Published
February 2013
Author
George Terhanian
Abstract
What can a 12-year-old teach us about developing sample for an online tracking study?

An examination of strategies for panel-blending

Published
July 2009
Authors
Michael A. Fallig and Derek Allen
Abstract
This article offers a report on a research-on-research project which sought to measure the effects of respondents’ various personality traits on their participation in online research.

* Best practices for surveying niche social media members

Published
August 2010
Author
Teri Kaslow
Abstract
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

By The Numbers: A sample size table

Published
December 2006
Author
Paul C. Boyd
Abstract
The author offers a table for calculating the correct sample size to reach a desired confidence level and margin of error. Includes a link to an online table generator.

By The Numbers: An update on the state of 'working phone rate'

Published
April 2007
Author
Linda Piekarski
Abstract
A look at how working phone rate is computed and where it stands today.

* By the Numbers: Are Internet access panels a lemon market?

Published
August 2010
Author
David Haynes
Abstract
The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.

* By the Numbers: Calling cell phones - the FCC makes a bad regulation worse

Published
July 2010
Author
Howard Fienberg
Abstract
The MRA's Howard Fienberg details why a new proposed FCC rule intended to spare cell phone users from autodialers will hurt research, research users and the public.

* By the Numbers: Lessons for using online panels in B2B research

Published
November 2012
Author
Natalia Elsner
Abstract
Natalia Elsner outlines how to react when you have questions about the quality of B2B panel respondents.

* By the Numbers: Survey routers? Approach with caution

Published
November 2011
Author
Efrain Ribeiro
Abstract
The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.

* By the Numbers: The need for quality assurance in profession-based targeted panels

Published
November 2010
Author
Chris Szczepanski
Abstract
The author offers a series of validation metrics that buyers of profession-based panels can discuss with their suppliers to better gauge sample quality.

By the Numbers: The pros and cons of sampling modes

Published
December 2008
Author
Linda Piekarski
Abstract
Sampling methodologies come in all shapes and sizes. This article looks at various approaches are explores the value of combining them to get the most useful results.

Comparing river respondents to panelists

Published
July 2008
Authors
Denise Brien, Melanie Courtright and Marjette Stark
Abstract
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.

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