Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Secondary/Desktop Research

Marketing Research Articles Related to Secondary/Desktop Research

Showing items 1-17 of 17.

Sort

Refine Search

Date

Login required for most articles published within the last three years

By the Numbers: Conducting research in an extraordinary economic climate

Published
June 2009
Authors
Keith Malo and John Widmer
Abstract
The authors offer several suggestions for maximizing research budgets during tough times, including eliminating projects that don’t add value, changing methodologies and using free or low-cost Web-based resources to keep tabs on the competition.

Conducting competitive intelligence research among Internet providers in Brazil

Published
November 2010
Author
Geisa Rodrigues
Abstract
The author details a competitive intelligence study of six Internet service providers in Brazil and how a mix of primary and secondary research helped obtain the information needed for the client to introduce a new service.

Enhancing primary research with secondary research

Published
November 1991
Author
Robert D. Aaron
Abstract
Integrating secondary and primary research allows the market researcher to provide a much broader and higher-quality product that meets more of the information user's needs. The author describes benefits of secondary research and offers tips for conducting this type of research.

Five low-budget market research approaches

Published
February 2009
Author
Bonnie W. Eisenfeld
Abstract
Is your research department facing a shrinking budget? Stretch those scarce dollars by mining your company’s archive of past projects, trolling the Web for free or low-cost studies, doing some interviewing yourself, tagging along on an omnibus survey or distributing self-administered questionnaires.

Five simple tips to stretch your research dollars

Published
August 2010
Authors
Amy Rey and Ken Zeldis
Abstract
Although the research industry appears to be recovering from the Great Recession, maintaining money-saving habits is still at the forefront of researchers' minds. The authors offer five ways to conduct effective qual and quant with thrift.

Qualitatively Speaking: Harnessing the power of hindsight

Published
March 2012
Author
Bryan Urbick
Abstract
Revisiting previous qualitative studies is worthwhile but researchers are better equipped than computers to analyze the data, the author feels.

Research helps maker of gardening containers expand its product line

Published
October 1990
Author
Quirk's Staff
Abstract
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.

Research service satisfies businesses' information needs

Published
June 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
This article describes how various businesses have taken advantage of FIND, a worldwide information and research service. FIND has four divisions: quick information service, strategic research division, published studies, and information catalog.

Save money - conduct secondary research

Published
March 2010
Authors
Doris Kaiser and Kristina Witzling
Abstract
When conducting custom research studies, researchers often neglect valuable secondary research, which can provide relevant context and a cultural frame of reference for little or no cost. The article includes tips on how to conduct secondary research to maximize results.

Segmentation, focus groups and in-market testing helped develop the CardLock fraud prevention product

Published
October 2010
Authors
Mark Sandler and Chris Slane
Abstract
Prior to rollout of its CardLock product, PSCU Financial Services conducted research with consumers on the topic of fraud prevention to make sure they valued the product’s features and capabilities.

Study by North Carolina lender guides customer retention efforts

Published
April 1994
Authors
David Oshan and Kristin Triplett
Abstract
First Union Home Equity Corporation conducted a study using secondary research on other companies and meetings with an international management consulting firm, a former AT&T executive, and a USAA retention specialist to improve customer retention.

The value of market data: does the Internet change everything?

Published
June 2002
Author
Steven Heffner
Abstract
Information has great value in market research. This article discusses the value of information and how the Internet affects that value.

Time-saving tips for conducting secondary research

Published
May 2003
Author
Trudy Ann Brandenburg
Abstract
Doing secondary research is nothing to fear. This article provides steps for gathering and summarizing secondary information that make the process easier and less stressful.

Trade Talk: Research the future

Published
December 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article addresses how primary research is most valuable when you have some clues to what might be happening in the near future.

Trade Talk: Researching the Web's wonders

Published
December 1999
Author
Joseph Rydholm, Quirk's Editor
Abstract
A guide to using Hennepin County Library's online resources to conduct secondary research on the Web.

Trade Talk: Something old, something new

Published
June 2001
Author
Joseph Rydholm, Quirk's Editor
Abstract
An overview of NewProductWorks, an archive of 6,000+ foods, 8,000+ beverages, 13,000+ health and beauty products, 6,700+ household products, and 1,000+ pet products, and how it is useful for researchers.

Why research firms should stop ignoring small businesses

Published
April 2011
Author
Wilson Readinger
Abstract
The author, himself a small business owner, argues that marketing research firms need to do a better job of helping small businesses with their research needs.