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Marketing Research Articles Related to Sensory Research

Marketing Research Articles Related to Sensory Research

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A look at just-about-right scales in consumer research

Published
February 2007
Authors
Richard Popper and Jeff Kroll
Abstract
Just-about-right scales are popular in sensory research but are not without their drawbacks, which this article explores along with the scales’ more beneficial aspects.

A look at the power of the design, the formula and the brand in taste testing

Published
August 2008
Author
Neil Kalt
Abstract
Using cola taste tests as a framework, the author explores the role and power of brand names and the design of the research process on consumer reactions and perceptions.

FAQ: neuromarketing research

Published
May 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
In the first of a new series of quick-reference guides to current research topics, Quirk’s Editor Joe Rydholm takes a look at neuromarketing research - who’s using it, how and why.

How culture helps marketers understand sensory experiences

Published
November 2009
Authors
Michael P. Cook and Hy Mariampolski
Abstract
To learn more about the role of scent, flavor and ritual in the preparation and consumption of chicken for its TasteEssentials program, Swiss sensory firm Givaudan conducted ethnographic research in China.

Projective techniques help nightclub concoct nostalgia-filled cocktails for Gen X patrons

Published
December 1999
Author
Dean Bates
Abstract
Wilhelmina’s, a Philadelphia nightclub, used projective techniques that involve sight, sound, smell and touch to make design decisions that would appeal to younger patrons.

Research improves sweetener packaging

Published
October 1987
Author
Quirk's Staff
Abstract
When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

Trade Talk: Tickling the taste buds

Published
March 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
A Mintel report shows that the American palate is growing more accepting of spices and other strong flavorings.

Trade Talk: Two vexing questions have been put to rest

Published
April 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
Recent studies have helped Quirk's Editor Joseph Rydholm answer two marketing-related questions. First, do shoppers who buy only the items featured in a grocery store's weekly coupons adversely effect the store's profits? And second, with the rise of superstores, where everything from motor oil to lettuce is available for purchase, are consumers ever put off by having disparate products next to each other in their shopping carts?

Wendy's research serves up The Big Classic

Published
February 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.