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Marketing Research Articles Related to Shopper Insights

Marketing Research Articles Related to Shopper Insights

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* PayPal nets payoff from using innovation games to understand the shopping experience

Published
January 2013
Author
Liang Zhang
Abstract
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

* The evolution of shopper marketing

Published
July 2012
Author
Lisa Hurst
Abstract
In each era, the tools and data available drive the strategy for nuturing the shopper relationship. This article looks at how today's technology shapes shopper marketing strategy in new - and familiar - ways.

* The value of tracing the shopper’s path to purchase

Published
July 2012
Author
Russ Rubin
Abstract
The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.