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Marketing Research Articles Related to Shopper Insights

Marketing Research Articles Related to Shopper Insights

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5 marketing trends and how MR must respond

Published
April 2014
Author
Brian Fletcher
Abstract
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

Comprehensive study uses research to do Sigmund a solid

Published
February 2011
Authors
Nima Srinivasan and Edwin Wong
Abstract
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.

Continuing analysis of shopping habits in San Diego

Published
April 1987
Author
Emmet Hoffman
Abstract
The "Continuing Analysis of Shopping Habits in San Diego," or CASH, is a clearinghouse for consumer information in San Diego County. The data is a service of The San Diego Union and The Tribune, a San Diego newspaper, and employs telephone interviews to collect extensive information on consumers throughout the area.

Customer research drives sales, promotions at Minneapolis mall

Published
November 1995
Author
Scott R. Bryden
Abstract
Ridgedale shopping center in suburban Minneapolis uses quantitative research to increase sales traffic. This article describes how Ridgedale created and uses its extensive database, an effective and powerful tool.

Electronics retailer Future Shop embraces comprehensive service measurement program

Published
October 2003
Author
John Kiska
Abstract
Future Shop uses an e-clipboard survey to measure customer satisfaction in its efforts to improve customer satisfaction at the store level and as part of a series of system-wide changes to enhance customer service.

Evaluating customer service over the telephone

Published
November 1992
Author
Illona Guzman
Abstract
Shopper studies usually involve in-person visits. However, when a prospective customer is looking for a new bank, or an auto parts store at which to buy an accessory, or even a restaurant at which to dine that evening, the decision is often made from the telephone conversation. This article explores potential applications of telephone shopper studies to provide information about this aspect of service.

Eye-tracking helps reconcile the disconnect between shoppers’ words and their actions

Published
July 2013
Author
Scott Young
Abstract
Scott Young uses retail case studies to share tactical insights for enhancing in-store-marketing and discusses recommended applications of in-store eye-tracking.

Focus groups aid store location research

Published
December 2000
Author
Patrick Quinlan
Abstract
A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

Forget Clueless: the truth about teen spending

Published
February 2012
Author
Amy Henry
Abstract
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.

Getting the most from eye-tracking

Published
March 2013
Author
Scott Young
Abstract
Scott Young offers best practices for the use of eye-tracking and explores the various research applications of the methodology.

How ads can influence consumer perceptions of brand pricing

Published
March 2011
Author
Charles Young
Abstract
When it comes to developing a pricing strategy, branding and advertising are two crucial components to consider. This article suggests that advertising might cause consumers to think that a brand is worth more and be willing to pay a higher price.

How Ping used video and onsite research to understand the driver-purchasing process

Published
December 2012
Authors
Donald Hein and Jon Last
Abstract
Strong collaboration among Ping and its research vendor fueled the creation of presentations that garnered substantial internal attention.

How research can connect shopper attitudes and behaviors

Published
June 2011
Authors
Christopher D. Ratcliff and Andrew L. Zoota
Abstract
This article discusses the impact of personal biases, outside influences and shopping influences on a shopper’s purchase decision and how research can minimize the discrepancy between shopper attitudes and shopper behaviors - and improve category purchase.

How the shopper is changing the retail and research landscape

Published
June 2011
Authors
Roxanne Salen and Susan Stickling
Abstract
The authors spoke to practitioners from Clorox, PepsiCo and WhiteWave Foods to investigate the current and future state of the shopper insights function.

In Case You Missed It... August 2014

Published
August 2014
Author
Quirk's Staff
Abstract
News and notes on marketing and research: health care goes digital; dollar store popularity.

In Case You Missed It... December 2010

Published
December 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

In Case You Missed It... July 2011

Published
July 2011
Author
Quirk's Staff
Abstract
News and notes on marketing and research: A look at daily deals; cord-cutting phenomenon; barcode scanning for easier shopping

In Case You Missed It... October 2014

Published
October 2014
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: researching travel on smartphones; tablets as pirmary banking method.

Integrating marketing tools facilitates location of new construction

Published
March 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.