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Marketing Research Articles Related to the Shopping Center Industry

Marketing Research Articles Related to the Shopping Center Industry

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Customer research drives sales, promotions at Minneapolis mall

Published
November 1995
Author
Scott R. Bryden
Abstract
Ridgedale shopping center in suburban Minneapolis uses quantitative research to increase sales traffic. This article describes how Ridgedale created and uses its extensive database, an effective and powerful tool.

Trade Talk: Survey investigates office worker retail spending

Published
February 1989
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.

Evolving customer satisfaction through brand authenticity

Published
October 2009
Authors
Jeff Hall, David Robbins and Kerry Colligan
Abstract
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.

The value of tracing the shopper’s path to purchase

Published
July 2012
Author
Russ Rubin
Abstract
The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.

Shopper marketing in 2020

Published
July 2014
Author
Sarah Gleason
Abstract
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.

Survey Monitor August 2014

Published
August 2014
Author
Quirk's Staff
Abstract
A collection of recent consumer and business marketing research findings

Ethnography, empathy and thoughts about shopping

Published
May 2015
Author
Tanya Krim
Abstract
An impromptu day out with a friend battling cancer led the author to consider the value of empathy in the retail setting.

Best practices for brands adapting to the omnichannel consumer decision journey

Published
December 2015
Author
Mini Kalivianakis
Abstract
The author discusses best practices for brands looking to optimize the on- and offline shopping experience.

A mixed-method mobile and in-person qualitative approach revealed the best of both approaches

Published
February 2016
Author
Kathryn Winland
Abstract
Kathryn Winland reports on the learnings from a project for a national retailer that involved the use of in-person and mobile shop-alongs.

 

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