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Marketing Research Articles Related to the Shopping Center Industry

Marketing Research Articles Related to the Shopping Center Industry

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Customer research drives sales, promotions at Minneapolis mall

Published
November 1995
Author
Scott R. Bryden
Abstract
Ridgedale shopping center in suburban Minneapolis uses quantitative research to increase sales traffic. This article describes how Ridgedale created and uses its extensive database, an effective and powerful tool.

Evolving customer satisfaction through brand authenticity

Published
October 2009
Authors
Jeff Hall, David Robbins and Kerry Colligan
Abstract
If the goal is to deliver an authentic brand experience, rather than measuring the customer experience based solely on internal organizational metrics and procedures, firms must also understand how customers perceive it. The authors use case studies to examine what happens when brands do and do not align with customer perceptions and expectations.

Shopper marketing in 2020

Published
July 2014
Author
Sarah Gleason
Abstract
Sarah Gleason looks at the evolving nature of the shopper marketing function and outlines a future filled with challenges and opportunities.

Survey Monitor August 2014

Published
August 2014
Author
Quirk's Staff
Abstract
A collection of recent consumer and business marketing research findings

The value of tracing the shopper’s path to purchase

Published
July 2012
Author
Russ Rubin
Abstract
The shopping process may be undergoing bewildering changes but real insights can still be gleaned by a close examination of how your customers move from consideration to purchase.

Trade Talk: Survey investigates office worker retail spending

Published
February 1989
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
This article discusses a recent survey by International Council of Shopping Centers that investigated office worker retail spending in downtown and suburban areas.