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Marketing Research Articles Related to Site Selection Analysis

Marketing Research Articles Related to Site Selection Analysis

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Focus groups aid store location research

Published
December 2000
Author
Patrick Quinlan
Abstract
A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

Integrating marketing tools facilitates location of new construction

Published
March 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
FountainPlace is a mixed-use development that will occupy one million square feet of retail, hotel and office space. Integrating all of these different aspects into a single development required vast market research by JMB/Federated Market Research Co. Complicated statistical models were used to analyze emerging and changing demographics within market areas to pinpoint future opportunities.

Research encourages a comprehensive redesign of Blue Nun packaging

Published
October 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
After conducting taste tests that confirmed that packaging was a factor in declining sales, Blue Nun wine held extensive focus groups with current and past consumers and competitive brand purchasers, as well as shelf tests, in its package re-design process.

Site analysis support main function of Dayton researchers

Published
March 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
About 30 percent of the research department’s time within the Dayton Hudson Corporation is spent traveling and perusing potential markets to penetrate with new stores. On-site research provides essential information for the analysts to understand broad issues related to a specific market's economy.