This sponsored white paper from Medallia discusses how customer experience management technology is providing companies a deeper level of customer focus and enabling differentiated customer experiences.
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.
Data from Compete shows Facebook gaining ground as a purchase influencer as consumers increasingly turn to brands' official Facebook pages for sales, promotions and information.
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.
A recent Maritz Research study shows social media outlets are changing how consumers communicate with companies. What does this mean for marketers and for the marketing research industry?
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.
The author provides an overview of Facebook's Graph Search function and examines its application for marketing research, specifically how Graph Search can be used to find and recruit qualified respondents.
Fusing ethnographic and traditional research methods can help health care researchers better understand patients’ viewpoints, uncover how treatment decisions are made and develop more effective positioning and messaging strategies.
According to one columnist's count, Twitter was mentioned in half of the ad spots during Super Bowl XLVII, with no other social media networks coming close.
To perform better, companies need to know what’s most important to consumers. The author outlines how to use max-diff to identify improvement priorities.
This article discusses the use of real-time technology for qualitative research and how it might elevate the practice and perception of research in the future.
Using virtual economies and interactive games via social networks, social media game creator Zynga has opened the door for marketers to get involved in consumers' lives where they live - and play - online.
