Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to Social Media Research

Marketing Research Articles Related to Social Media Research

Showing items 1-20 of 91.

Go

Sort

Refine Search

Date

Login required for most articles published within the last three years

10 tips for creating a great content marketing strategy

Published
April 2014
Author
Lorie Loe
Abstract
From white papers to social media, a survey of business-to-business buyers sheds light on the types of corporate-generated content that drive sales.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

A successful research community requires a mix of strategies

Published
April 2012
Author
Manila Austin
Abstract
Communispace’s Manila Austin draws from the firm’s research-on-research studies to offer tips on keeping community respondents engaged.

All chatter's not good chatter - tips for monitoring negative online media

Published
November 2012
Author
V. Kanchana
Abstract
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

Analyzing the content of social media data

Published
October 2013
Author
Ann Veeck
Abstract
The author provides a framework for analyzing social media data, drawing comparisons to qualitative data analysis while also outlining how and where social media data requires a specialized approach.

Best practices for surveying niche social media members

Published
August 2010
Author
Teri Kaslow
Abstract
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

Building your brand with Hispanics the blended, bicultural way

Published
August 2014
Author
Jeri M. Smith
Abstract
The author draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers.

Charting a course through market research's turbulent waters

Published
October 2013
Author
Ove Haxthausen
Abstract
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.

Cheap and easy: lead-generation in the digital age

Published
October 2011
Author
Paul Kirch
Abstract
The author discusses how to generate leads via various digital means without breaking the bank.

Comfortable in the new medium: How online qual can benefit from our share-happy culture

Published
July 2012
Author
Paul Rubenstein
Abstract
This article focuses on societal and technological factors such as blogging and social media that have given rise to the use of online methodologies for qualitative research.

Consumers using Facebook pages as the new ad circulars

Published
August 2011
Author
Quirk's Staff
Abstract
Data from Compete shows Facebook gaining ground as a purchase influencer as consumers increasingly turn to brands' official Facebook pages for sales, promotions and information.

Cracking the code of social media data analysis

Published
August 2010
Author
Thomas Malkin
Abstract
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.

Craving a connection: Consumers favor retailers that speak to them

Published
October 2011
Author
Quirk's Staff
Abstract
A consumer study reveals the positive impact of a retailer establishing an emotional connection with consumers.

Creating consumer-brand connections via social media - why consumers care and what works

Published
August 2010
Authors
Brant Cruz and Josh Mendelsohn
Abstract
Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.

Custom classifications help brands get granular with social intelligence

Published
February 2013
Author
Jasper Snyder
Abstract
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

Customer service expectations and preferences in the age of Facebook

Published
August 2012
Authors
Eric Levy and Jim Stone
Abstract
A recent Maritz Research study shows social media outlets are changing how consumers communicate with companies. What does this mean for marketers and for the marketing research industry?

Data privacy and social media: a look at attitudes by demographics

Published
June 2012
Author
Dinaz Kachhi-Jiwani
Abstract
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

Data Use: Using NodeXL to decipher big data

Published
January 2014
Author
Michael Lieberman
Abstract
Michael Lieberman test-drives a free, open-source social media data analysis tool.

Drawing more useful insights from social media data

Published
August 2012
Author
Sourabh Sharma
Abstract
Using a study of chocolate brands, the author explores the ways consumer comments on social media can complement marketing and advertising programs.