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Marketing Research Articles Related to Social Research

Marketing Research Articles Related to Social Research

Showing items 1-20 of 22.

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Behavioral economics: what it is and three ways marketers can use it

Published
March 2012
Author
Paul Conner
Abstract
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.

Brazilian hair care firm Beleza Natural thrives by keeping close to its roots

Published
February 2010
Authors
Hy Mariampolski, Leticia Moreira Casotti and Maribel Carvalho Suarez
Abstract
On-site visits help researchers understand the icons and ideals used by a Brazilian hair care firm to both inspire and form a bond with its working-class customers.

Data privacy and social media: a look at attitudes by demographics

Published
June 2012
Author
Dinaz Kachhi-Jiwani
Abstract
The author provides an overview of some of the key debates about data privacy in marketing research and addresses findings from three uSamp studies on privacy concerns.

Ethnic marketing: Can researchers be agents of social change?

Published
August 2010
Author
Harriet H. Lewis
Abstract
Ethnic marketing and research can be an effective way to target and ad and empower ethnic communities themselves by revealing their collective buying power, but the practice of ethnic market segmentation can also be divisive and exclusive. The author calls on researchers to check their biases and revisit the ethnic marketing model.

Gay market trends and the 2004 election

Published
February 2005
Authors
Bob Witeck and Wes Combs
Abstract
A look at how aspects of the gay market affected issues in the 2004 election and their implications for marketers.

Implementation planning: the key to maximizing computer system success

Published
February 1989
Author
William Springer
Abstract
Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.

In Case You Missed It... January 2010

Published
January 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Research reaches Romanians in Second Life; Chipotle makes kids' menu known; the post-recession consumer mind-set

In Case You Missed It... June 2012

Published
June 2012
Author
Quirk's Staff
Abstract
News and notes on marketing and marketing research: couponing backfires; social media and elections

In Case You Missed It... May 2010

Published
May 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: L.L. Bean uses students to take new line to the streets; GM launches test-driving facilities; green trends over the next decade

Is rich and thin better than smart and young?

Published
October 2010
Author
Quirk's Staff
Abstract
Harris Interactive asked American adults if they would most want to be richer, thinner, smarter or younger, and a large plurality (43 percent) professed that they would want to be richer, although there was significant variation by age group and life stage.

Mobile research offers speed, immediacy

Published
June 2010
Author
Tanja Pferdekaemper
Abstract
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.

Put social networks to work for your research

Published
April 2010
Author
Daniel Burrus
Abstract
Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.

Qualitatively Speaking: Mining LinkedIn for B2B interview leads

Published
March 2010
Authors
Sean Campbell and Scott Swigart
Abstract
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.

Research goes organic - could crowdsourcing work for you?

Published
August 2010
Author
Kevin Lonnie
Abstract
Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.

Risky business: How research can find the truth about respondents' bad behavior

Published
August 2010
Authors
Michael Lieberman and Jon Montgomery
Abstract
Conducting research on topics that have social stigmas or expectations can yield inaccurate results, as respondents do not want to admit their own risky behaviors. Using the item-count method, researchers can correct for social desirability distortion.

Teens in the past 20 years: LGBT acceptance up; abortion tolerance down

Published
May 2010
Author
Quirk's Staff
Abstract
A Harris Interactive survey explores the changes in teen and tween attitudes toward hot-button issues, such as abortion and homosexuality, over the past two decades.

Tips on measuring crucial social factors in new product research

Published
August 2014
Author
Briana Brownell
Abstract
Briana Brownell explores the roles that our families, friends and other groups play in our choices of and relationships with the products and services we consume.

Trade Talk: Research 2010: more work, more data, same budgets

Published
February 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm looks into the Predictions 2010: What Will Happen In Market Research study to see what the future holds for marketing research.

Trade Talk: The Web, cell phones unite the United States

Published
January 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at Pew Internet and American Life Project study that examines how the Web has become a social aid in modern culture.

Understanding the role of social influence in consumer behavior

Published
March 2012
Author
Jon Christiansen
Abstract
In today’s highly social world, it’s harder than ever for researchers to separate and measure the many factors that influence our product choices. One way is to look at the connections that bind us, the author says.