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Marketing Research Articles Related to Conjoint Analysis Software| Quirks.com

Marketing Research Articles Related to Conjoint Analysis Software| Quirks.com

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A report on the 2005 Confirmit Annual MR Software Survey

Published
February 2006
Author
Tim Macer
Abstract
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

A report on the 2006 Confirmit Market Research Software Survey

Published
February 2007
Authors
Tim Macer and Sheila Wilson
Abstract
The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

Data Use: Integrating your marketing research software

Published
February 1987
Author
Stanely Cohen
Abstract
The author walks readers through the process of using computer software to analyze, report and manage research data.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Data Use: Trade-off analysis: a survey of commercially available techniques

Published
February 1998
Author
Richard "Dick" McCullough
Abstract
Trade-off analysis is a family of methods by which respondents' utilities for various product features are measured. This article discusses trade-off analysis, including basic concepts and the four main types of trade-off: conjoint, discrete choice, self-explicated and hybrid.

Data Use: Using NodeXL to decipher big data

Published
January 2014
Author
Michael Lieberman
Abstract
Michael Lieberman test-drives a free, open-source social media data analysis tool.

Software Review: Q data analysis software

Published
August 2010
Author
Tim Macer
Abstract
Pros: Easy graphical way to recode variables, merge categories and create filters; makes applying sig tests and statistical models to research data very easy; excellent range of use guides, help and online tutorials. Cons: output styling a little lackluster; limited support for tracking studies; U.S. support currently comes from Australia. Cost: Single-user annual license of Q Professional is $1,499. Q Basic with a reduced feature set is $849 annually. Multi-user and volume discounts available.

Using your PC strategically

Published
February 1988
Author
Joseph Curry
Abstract
A personal computer can be an invaluable tool for forecasting, conjoint analysis, perceptual mapping and correspondence analysis, writes Joseph Curry, vice president of Sawtooth Software. PC-based software helps companies move to the right end of the product continuum.

When Apple, Samsung and conjoint came together

Published
May 2014
Author
Rajan Sambandam