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Marketing Research Articles Related to Data Analysis Software

Marketing Research Articles Related to Data Analysis Software

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A promising new data viewer and publisher from ISPC Software

Published
March 1999
Author
Steven Struhl
Abstract
Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A review of four powerful data analysis programs for Windows 95

Published
March 1998
Author
Steven Struhl
Abstract
Statistical analysis programs for the PC have become increasingly powerful over the last several years. This article discusses four programs for analyzing, displaying, translating and exploring data: DBMS/COPY, DeltaGraph 4.0, SPSS Diamond and SYSTAT Version 7.

Analytical software extends its reach

Published
February 2000
Author
Steven Struhl
Abstract
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.

Are research software sales due for an increase?

Published
February 2008
Authors
Tim Macer and Sheila Wilson
Abstract
A worldwide survey of researchers found interest in changing current software packages and a surprising reliance on in-house-built data analysis tools.

By the Numbers: Triple-S standard facilitates data exchange

Published
November 2006
Author
Patrick Johnston
Abstract
Many providers of research software have embraced the Triple-S standard, which allows data generated by competing software packages to be easily exported and exchanged for analysis.

Computers know "how" but they don't know "what"

Published
April 1991
Author
Gary M. Mullet
Abstract
This article points to several potential pitfalls of taking statistical software results at face value.

Data in many uses

Published
February 2001
Author
Steven Struhl
Abstract
Data collection and data analysis are fraught with difficulties. This article discusses statistical packages and power analysis, focusing on NCSS and PASS.

Data Use: Integrating your marketing research software

Published
February 1987
Author
Stanely Cohen
Abstract
The author walks readers through the process of using computer software to analyze, report and manage research data.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Discrete choice modeling comes to the PC

Published
May 1994
Author
Steven Struhl
Abstract
This article reviews two programs developed for discrete choice modeling: CBC (Choice-Based Conjoint) from Sawtooth Software and Ntelogit from Intelligent Marketing Systems.

'Do something about PowerPoint!'

Published
March 2008
Authors
Tim Macer and Sheila Wilson
Abstract
The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.

Hard data on software

Published
February 2006
Author
Tim Macer
Abstract
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

How to make sure your physician surveys are giving you accurate information

Published
June 2009
Authors
Andrew Aprill and Matt Campion
Abstract
In online research with physicians, three parties - the doctors, the client company and the research vendor - are responsible for ensuring data quality. This article outlines steps to follow to ensure that each stakeholder holds up their end of the bargain.

Implementation planning: the key to maximizing computer system success

Published
February 1989
Author
William Springer
Abstract
Following computer and software advice does not ensure success. Installation is an important consideration that is often overlooked. This article discusses how to maximize computer system success, including defining what life will be like with the system installed, the development of an implementation plan, selecting a champion and celebrating success.

In pursuit of software: major programs you won't want to miss

Published
February 1999
Author
Steven Struhl
Abstract
Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

Is there a SUIC in your future?

Published
May 1995
Author
Ron J. Kornokovich
Abstract
Technology can play a large role in research. This article contains information about many software applications being used in research and other business fields.

Microtab -- Data editing and cleaning workhorse gets an update

Published
October 2003
Author
Tim Macer
Abstract
This article reviews the latest update to Microtab, one of the earliest self-drive tabulation products.