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Marketing Research Articles Related to Data Analysis Software

Marketing Research Articles Related to Data Analysis Software

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Research tools provide Time, Inc. timely research results

Published
August 1987
Author
Quirk's Staff
Abstract
Time, Inc. has found that timely market research is necessary to stay on top of the highly competitive publishing industry. Senior analyst Bill Protash employs a variety of software tools to analyze and present surveys in an effective and timely manner.

Data Use: Computers know 'how' but they don't know 'what'

Published
April 1991
Author
Gary M. Mullet
Abstract
This article points to several potential pitfalls of taking statistical software results at face value.

Forest Hospital uses statistical analysis to develop effective quality measures

Published
January 1992
Author
Quirk's Staff
Abstract
Mental health professionals today must show that a particular treatment consistently for individuals with similar diagnoses. Increasingly, they must validate their work with reliable statistical research. Forest Hospital conducts a wide range of survey studies covering issues such as patient satisfaction, day treatment outcome, out-patient outcome. To analyze the data from these studies, the hospital uses SPSS/PC+ software.

A review of SPSS, Systat and a new non-Windows alternative

Published
May 1993
Author
Steven Struhl
Abstract
This article reviews the Windows version of SPSS and Systat statistical analysis programs from the perspective of users who analyze survey and database data. It describes the programs’ strengths, weaknesses and hardware demands.

Discrete choice modeling comes to the PC

Published
May 1994
Author
Steven Struhl
Abstract
This article reviews two programs developed for discrete choice modeling: CBC (Choice-Based Conjoint) from Sawtooth Software and Ntelogit from Intelligent Marketing Systems.

Is there a SUIC in your future?

Published
May 1995
Author
Ron J. Kornokovich
Abstract
Technology can play a large role in research. This article contains information about many software applications being used in research and other business fields.

Using classification tree analysis: a review of the method and a new software package for CHAID/CART

Published
November 1995
Author
Steven Struhl
Abstract
Classification tree analysis (most commonly CHAID or CART) is less familiar than many other analytical methods. This article briefly summarizes these methods and what they do and reviews KnowledgeSEEKER 3.1, the new CHAID/CART program.

Windows 95: Should you upgrade now?

Published
May 1996
Author
Steven Struhl
Abstract
It is sometimes difficult to know when to upgrade software. This article discusses the pros and cons of updating to Windows 95 as well as what you can expect.

Data Use: SPSS 7.5 for Windows 95 and Windows NT: software that does things right

Published
February 1997
Author
Steven Struhl
Abstract
Software is continually progressing. This article provides an overview of SPSS 7.5, a valuable statistical analysis software suite.

Data Use: A review of four powerful data analysis programs for Windows 95

Published
March 1998
Author
Steven Struhl
Abstract
Statistical analysis programs for the PC have become increasingly powerful over the last several years. This article discusses four programs for analyzing, displaying, translating and exploring data: DBMS/COPY, DeltaGraph 4.0, SPSS Diamond and SYSTAT Version 7.

In pursuit of software: major programs you won't want to miss

Published
February 1999
Author
Steven Struhl
Abstract
Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

A promising new data viewer and publisher from ISPC Software

Published
March 1999
Author
Steven Struhl
Abstract
Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.

Analytical software extends its reach

Published
February 2000
Author
Steven Struhl
Abstract
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.

Data in many uses

Published
February 2001
Author
Steven Struhl
Abstract
Data collection and data analysis are fraught with difficulties. This article discusses statistical packages and power analysis, focusing on NCSS and PASS.

A review of SPSS 11, DeltaGraph 5, AnswerTree 3

Published
February 2002
Author
Steven Struhl
Abstract
SPSS has continued its fast-paced release schedule of new products and major updates. This article reviews three updates: SPSS Version 11, DeltaGraph Version 5 and AnswerTree 3.

Software Review: Uncle tabulation software

Published
March 2002
Author
Tim Macer
Abstract
This article reviews Uncle tabulation software, including pluses, minuses and feedback from Uncle users.

A review of SPSS 11.5 and SegmentSolve from Marketing Advantage

Published
February 2003
Author
Steven Struhl
Abstract
This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.

Software Review: Microtab - Data editing and cleaning workhorse gets an update

Published
October 2003
Author
Tim Macer
Abstract
This article reviews the latest update to Microtab, one of the earliest self-drive tabulation products.

Software Review: Pulsar Web

Published
January 2005
Author
Tim Macer
Abstract
A review of Pulse Train’s table and charting software

A report on the 2005 Confirmit Annual MR Software Survey

Published
February 2006
Author
Tim Macer
Abstract
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.