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Marketing Research Articles Related to Data Analysis Software

Marketing Research Articles Related to Data Analysis Software

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5 trends shaping customer insights

Published
October 2014
Author
Dirk Huisman
Abstract
The author explores five emerging industry trends shaping the future of market research.

A promising new data viewer and publisher from ISPC Software

Published
March 1999
Author
Steven Struhl
Abstract
Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.

A report on the 2005 Confirmit Annual MR Software Survey

Published
February 2006
Author
Tim Macer
Abstract
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

A report on the 2006 Confirmit Market Research Software Survey

Published
February 2007
Authors
Tim Macer and Sheila Wilson
Abstract
The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the 2013 Market Research Technology Survey

Published
June 2014
Authors
Tim Macer and Sheila Wilson
Abstract
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

A review of SPSS 11, DeltaGraph 5, AnswerTree 3

Published
February 2002
Author
Steven Struhl
Abstract
SPSS has continued its fast-paced release schedule of new products and major updates. This article reviews three updates: SPSS Version 11, DeltaGraph Version 5 and AnswerTree 3.

A review of SPSS 11.5 and SegmentSolve from Marketing Advantage

Published
February 2003
Author
Steven Struhl
Abstract
This article reviews Marketing Advantage’s SPSS 11.5 and Segment Solve, including enhancements and compatibility with other programs.

A review of SPSS, Systat and a new non-Windows alternative

Published
May 1993
Author
Steven Struhl
Abstract
This article reviews the Windows version of SPSS and Systat statistical analysis programs from the perspective of users who analyze survey and database data. It describes the programs’ strengths, weaknesses and hardware demands.

Analytical software extends its reach

Published
February 2000
Author
Steven Struhl
Abstract
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.

By the Numbers: Triple-S standard facilitates data exchange

Published
November 2006
Author
Patrick Johnston
Abstract
Many providers of research software have embraced the Triple-S standard, which allows data generated by competing software packages to be easily exported and exchanged for analysis.

Data in many uses

Published
February 2001
Author
Steven Struhl
Abstract
Data collection and data analysis are fraught with difficulties. This article discusses statistical packages and power analysis, focusing on NCSS and PASS.

Data Use: A review of four powerful data analysis programs for Windows 95

Published
March 1998
Author
Steven Struhl
Abstract
Statistical analysis programs for the PC have become increasingly powerful over the last several years. This article discusses four programs for analyzing, displaying, translating and exploring data: DBMS/COPY, DeltaGraph 4.0, SPSS Diamond and SYSTAT Version 7.

Data Use: Computers know 'how' but they don't know 'what'

Published
April 1991
Author
Gary M. Mullet
Abstract
This article points to several potential pitfalls of taking statistical software results at face value.

Data Use: Integrating your marketing research software

Published
February 1987
Author
Stanely Cohen
Abstract
The author walks readers through the process of using computer software to analyze, report and manage research data.

Data Use: SPSS 7.5 for Windows 95 and Windows NT: software that does things right

Published
February 1997
Author
Steven Struhl
Abstract
Software is continually progressing. This article provides an overview of SPSS 7.5, a valuable statistical analysis software suite.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.