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Marketing Research Articles Related to Mobile Survey Software| Quirks.com

Marketing Research Articles Related to Mobile Survey Software| Quirks.com

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5 trends shaping customer insights

Published
October 2014
Author
Dirk Huisman
Abstract
The author explores five emerging industry trends shaping the future of market research.

A report on the 2006 Confirmit Market Research Software Survey

Published
February 2007
Authors
Tim Macer and Sheila Wilson
Abstract
The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A report on the 2009 Globalpark Market Research Software Survey

Published
July 2010
Authors
Tim Macer and Sheila Wilson
Abstract
This time around, results show that larger research companies are leading the charge when it comes to adopting mobile research techniques and, in spite of all the industry buzz, online communities have not yet taken off.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the 2013 Market Research Technology Survey

Published
June 2014
Authors
Tim Macer and Sheila Wilson
Abstract
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.

A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

Conducting consumer research on the iPad

Published
March 2011
Authors
Rachel Swanson and Scott McDonald
Abstract
Researchers at Condé Nast draw from a study of four magazines to offer a five-point checklist for conducting research with and about iPad users.

Conducting in-the-moment mobile research with physicians

Published
February 2015
Author
Eelke Roos
Abstract
SKIM’s Eelke Roos reports on using a mobile app to look at doctors’ System 1 and System 2 thinking related to prescription-writing.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Disney augments ad research with app-based qualitative method

Published
July 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

Foundational study on coffee equity helps QSR chain compare online, mobile MR

Published
January 2015
Author
Jim Lane
Abstract
Is it feasible for mobile stand-alone studies to replace traditional foundational research? The author breaks down a 2014 foundational coffee brand equity study completed on behalf of a QSR client which provided an opportunity to replicate the research on a mobile platform.

How to make mobile research work - for everyone

Published
June 2011
Author
Kristin Luck
Abstract
Kristin Luck offers some best practices for mobile research to help practitioners keep the respondents in mind and avoid letting technology distract us from meeting their needs.

Is mobile market research finally living up to the hype?

Published
July 2012
Author
Leslie Townsend
Abstract
Drawing from her firm’s usage statistics and a host of other sources, Kinesis’s Leslie Townsend makes the case that 2012 is the year of mobile research.

Mobile sample size: How much is enough?

Published
July 2014
Author
Jacob Tucker
Abstract
Analysis of mobile consumer research uncovers what using a smaller sample size means to a study's statistical significance.

Panel management in a mixed-mode (Web/mobile) research world

Published
November 2010
Author
Leslie Townsend
Abstract
The author outlines several challenges facing users of research panels as more and more respondents access the Web via smartphone, including which devices to support, how to design profilers and which mode to use for invitations.

Qualitatively Speaking: How online video-based qualitative delivers the truth

Published
June 2011
Author
John Williamson
Abstract
The author argues that online video-based research will transform qualitative by giving marketers and researchers direct access to consumers’ opinions and experiences.

Reducing survey bias by capturing actual moment contexts

Published
February 2015
Authors
Zachary A. Schendel, Frances James, Sarah Reneau and Dave Decelle
Abstract
Netflix researchers explore the differences between e-mail and push-notification smartphone surveys in capturing in-the-moment responses to questions about video-viewing choices.

Software Review: SurveySwipe

Published
February 2012
Author
Tim Macer
Abstract
Tim Macer reviews Survey Analytics' SurveySwipe and its associated modules for mobile research.