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Marketing Research Articles Related to Online Surveys Software| Quirks.com

Marketing Research Articles Related to Online Surveys Software| Quirks.com

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A look at what’s hot and what’s not in the research software industry

Published
February 2004
Author
Andrew Jeavons
Abstract
Software expert Andrew Jeavons offers his hot/not-hot list of topics related to research software, including panel management software, CAPI software and Microsoft.

A report on the 2005 Confirmit Annual MR Software Survey

Published
February 2006
Author
Tim Macer
Abstract
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

A report on the 2006 Confirmit Market Research Software Survey

Published
February 2007
Authors
Tim Macer and Sheila Wilson
Abstract
The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the 2013 Market Research Technology Survey

Published
June 2014
Authors
Tim Macer and Sheila Wilson
Abstract
Now in its tenth year, the Market Research Technology report finds continued growth for mobile, access panels ascendant and a tentative embracing of VOC and CEM.

A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

CASRO data collection guidelines

Published
March 1989
Author
Quirk's Staff
Abstract
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Cisco leveraged quantitative research to explore U.S. enterprise mobility trends

Published
July 2014
Author
Jay Shutter
Abstract
Cisco commissioned an online study to gain a better understanding of what’s driving the need for enterprise mobility and BYOD and how IT organizations are delivering them.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Software Reveiw: DimensionNet/Dimensions 3.0

Published
July 2005
Author
Tim Macer
Abstract
A review of SPSS’s software for multimodal survey authoring.

Software Review: Bellview Web from Pulse Train

Published
February 2003
Author
Tim Macer
Abstract
This article reviews the latest version of Pulse Train’s Bellview Web. The product, with a PC-based visual authoring tool, Web-based survey management and real-time reporting, offers a state-of-the-art end-to-end solution with a twist: Pulse Train’s proprietary QSL survey design language.

Software Review: CAVI from OpinionOne

Published
December 2002
Author
Tim Macer
Abstract
This article is a review of OpinionOne’s Computer Assisted Visual Interviewing software.

Software Review: CAWI and CATI

Published
July 2004
Author
Tim Macer
Abstract
A review of the factors to consider when investigating the purchase of CAWI and CATI software.

Software Review: Vision Critical

Published
October 2007
Author
Tim Macer
Abstract
Vision Critical's flagship product is a hosted ASP solution that integrates powerful panel management with online surveys and real-time reports.

Software Review: Voxco Command Center

Published
January 2007
Author
Tim Macer
Abstract
A review of Voxco’s centralized Web control system for multimode data collection.

 

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