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Marketing Research Articles Related to Qualitative Software

Marketing Research Articles Related to Qualitative Software

Showing items 1-17 of 17.

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A look at what’s hot and what’s not in the research software industry

Published
February 2004
Author
Andrew Jeavons
Abstract
Software expert Andrew Jeavons offers his hot/not-hot list of topics related to research software, including panel management software, CAPI software and Microsoft.

A report on the 2005 Confirmit Annual MR Software Survey

Published
February 2006
Author
Tim Macer
Abstract
Research software maker Confirmit conducted a wide-ranging study of marketing researchers and their use of software.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

CASRO data collection guidelines

Published
March 1989
Author
Quirk's Staff
Abstract
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Qualitatively Speaking: Technophobia in qualitative research

Published
January 2009
Author
John Owen
Abstract
Using technology for qualitative analysis can open up new and interesting insights into consumers’ activities and behaviors. The qualitative research industry needs to recognize technology as an opportunity and not rely solely on traditional methods.

Software Review: Itracks Online Focus Groups and Bulletin Board

Published
December 2007
Author
Tim Macer
Abstract
In his review of Itracks Online Focus Groups and Bulletin Board, two applications for conducting online qualitative research, author Tim Macer says the programs are intuitive and easy to use.

Software Review: NVivo 9

Published
July 2011
Author
Tim Macer
Abstract
Pros: offers considerable flexibility in how you wish to code and organize your work; offers automated and auto-assisted coding, including word frequency and word cluster analysis; multi-user feature allows teams of researchers to work concurrently on the same project; and highly efficient and intuitive interface. Cons: can’t currently import Web pages or PowerPoint documents; text mining capabilities limited to a few diagnostic measures. Cost: perpetual license for single user: $2,275, with 10-25% discount for multiple purchases. Subsequent upgrades available at a reduced price.

Software Review: Revelation qualitative software platform

Published
July 2009
Author
Tim Macer
Abstract
Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

Software Review: Ruby tabulation software

Published
August 2009
Author
Tim Macer
Abstract
Pros: • Crosstabs and charts of every kind from large or complex datasets, and so much more • Quick and efficient for a DP specialist to use, with a choice of GUI access and scripting • Push-pull integration with Excel and Power Point for report preparation and automation • Superb proprietary charting to visualize MR data more effectively than in Excel or PowerPoint •Excellent support for managing trackers; Cons: • Interface is bewildering to beginners; a steep learning curve • No simple Web browser interface for end users or to provide clients with portal access to studies; Cost: Full version is $4,800 (USD) for a single-user annual license (allows setup); additional analyst versions are $2,400 (USD). Volume discounts available.

Software Review: XSight 1.2

Published
December 2005
Author
Tim Macer
Abstract
A review of Xsight qualitative data analysis software highlights the product’s organizational and analytical capabilities.

Trade Talk: A reprieve from transcription drudgery?

Published
March 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reviews Session Analyst, a PC-based software program designed to help qualitative researchers manage verbatim responses.

Trade Talk: Dealing with those pesky open-ended responses

Published
February 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
This month's column describes a research project undertaken by Philip Morris to survey its employees and how Jim Falk's Text Analysis Program helped Philip Morris manage open-ended responses.

Using morphological content analysis to mine insights from qualitative interviews

Published
March 2009
Author
Charles H. Ptacek
Abstract
The author details the business-to-business application of morphological content analysis, which provides a systematic approach to analyzing interview transcripts. An example in the consumer electronics industry is provided to illustrate the main concepts.