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Marketing Research Articles Related to Survey Design & Analysis Software

Marketing Research Articles Related to Survey Design & Analysis Software

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A look at three Web survey software packages

Published
July 2002
Author
Tim Glowa
Abstract
Self-completed Web surveys offer many advantages, but the enormous potential of Web surveys must be balanced against the weakness that most North American households do not have computers or Internet access. This article reviews Web survey software from three providers: SSI Web, the Survey System and Survey Pro.

A report on the 2006 Confirmit Market Research Software Survey

Published
February 2007
Authors
Tim Macer and Sheila Wilson
Abstract
The 2006 Confirmit Market Research Software Survey found continued growth in the use of online research and increased use of panel management software.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

CASRO data collection guidelines

Published
March 1989
Author
Quirk's Staff
Abstract
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Data Use: High-tech surveys have arrived

Published
July 1998
Authors
Steven Struhl and Chris Kuever
Abstract
This article reviews three software packages for developing and delivering questionnaires: Sensus Media, Decisive Survey and Survey Said. Some of the features highlighted include integrating multimedia components, incorporating earlier responses into later questions, handling various calculations with the data, and delivering questionnaires through various methods (Web, network, e-mail, etc.).

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

In pursuit of software: major programs you won't want to miss

Published
February 1999
Author
Steven Struhl
Abstract
Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

Research tools provide Time, Inc. timely research results

Published
August 1987
Author
Quirk's Staff
Abstract
Time, Inc. has found that timely market research is necessary to stay on top of the highly competitive publishing industry. Senior analyst Bill Protash employs a variety of software tools to analyze and present surveys in an effective and timely manner.

Researchers continue making their feelings known in part II of a report on the 2007 Confirmit Market Research Software Survey

Published
March 2008
Authors
Tim Macer and Sheila Wilson
Abstract
The authors report on researchers' views of and plans for mixed-mode research, their sources of sample, their preferred distribution modes and what kind of analysis and reporting capabilities they hope software makers will offer them in future releases.

Software Review: mTABweb

Published
July 2008
Author
Tim Macer
Abstract
With mTABweb, Productive Access Inc. has successfully migrated its mTAB desktop survey analysis program to the Web.

Software Review: Revelation qualitative software platform

Published
July 2009
Author
Tim Macer
Abstract
Pros • Excellent range of tools for building structured participatory exercises online • Simple interface for moderators and participants • Automated release of invitations and reminders • Hosted solution that works on most platforms Cons • Fairly expensive • Unfamiliar and challenging method for clients to accept

Software Review: WebSurveyor and Surveywriter - A look at two choices in the crowded Web-based survey design field

Published
July 2003
Author
Tim Macer
Abstract
This article reviews two Web survey packages: Surveywriter and WebSurveyor.

Transform your tracking studies: Take them off autopilot to increase their impact and ROI

Published
October 2009
Author
Brett Hagins
Abstract
Tracking studies are a staple in the marketing research arsenal. Drawing from a larger study of Quirk’s readers and in-depth interviews with client-side researchers, Brett Hagins offers tips on making them more effective.