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Marketing Research Articles Related to TURF Analysis Software

Marketing Research Articles Related to TURF Analysis Software

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A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

Data Use: TURF analysis

Published
June 1993
Author
Ed Cohen
Abstract
This article explains how marketing researchers can use total unduplicated reach and frequency analysis, a statistical model, to optimize a line of products, fragrances, flavors, colors or sizes.