Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to TURF Analysis Software

Marketing Research Articles Related to TURF Analysis Software

Showing items 1-2 of 2.

Sort

Refine Search

Date

Login required for most articles published within the last three years

Data Use: Taking the risk out of buying PC software

Published
March 1987
Author
Joseph Curry
Abstract
The author advises MR professionals on how to research and purchase software that will increase productivity, accuracy and cut costs.

TURF analysis

Published
June 1993
Author
Ed Cohen
Abstract
This article explains how marketing researchers can use total unduplicated reach and frequency analysis, a statistical model, to optimize a line of products, fragrances, flavors, colors or sizes.

 

Comment on this article

comments powered by Disqus