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Marketing Research Software Review Articles

A look at the pros and cons of marketing research-related software. Reviews include qualitative software and platforms as well as survey software, statistical software and more.

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A promising new data viewer and publisher from ISPC Software

Published
March 1999
Author
Steven Struhl
Abstract
Software is always under development. New versions of familiar packages come out regularly. This article discusses ISPC’s ite, a data viewing and publishing software. The article also reviews what is happening with Microsoft, Windows and Office.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

* A report on the Confirmit Market Research Software Survey

Published
August 2012
Authors
Tim Macer and Sheila Wilson
Abstract
The annual study of research software users finds curious levels of resistance toward smartphone-using respondents and a growing need for skilled data visualizers.

A review of four powerful data analysis programs for Windows 95

Published
March 1998
Author
Steven Struhl
Abstract
Statistical analysis programs for the PC have become increasingly powerful over the last several years. This article discusses four programs for analyzing, displaying, translating and exploring data: DBMS/COPY, DeltaGraph 4.0, SPSS Diamond and SYSTAT Version 7.

Analytical software extends its reach

Published
February 2000
Author
Steven Struhl
Abstract
The goal of this article is to clarify information on data mining and related topics (including “data warehousing” and “knowledge discovery”). Also discussed are software products (SPSS 10.0, DBMS/COPY 7.0, and SYSTAT Version 9.0) that can help with data mining.

Bellview Web from Pulse Train

Published
February 2003
Author
Tim Macer
Abstract
This article reviews the latest version of Pulse Train’s Bellview Web. The product, with a PC-based visual authoring tool, Web-based survey management and real-time reporting, offers a state-of-the-art end-to-end solution with a twist: Pulse Train’s proprietary QSL survey design language.

Charting and graphing software comes of age

Published
November 1993
Author
Steven Struhl
Abstract
This article describes six different charting and software packages that run in the Microsoft Windows environment. Each package was reviewed according to the variety of charting options; speed, efficiency and demands made on the PC; ease and smoothness of operation; drawing and embellishing; transferring files and graphics; and value for the cost.

Data in many uses

Published
February 2001
Author
Steven Struhl
Abstract
Data collection and data analysis are fraught with difficulties. This article discusses statistical packages and power analysis, focusing on NCSS and PASS.

Discrete choice modeling comes to the PC

Published
May 1994
Author
Steven Struhl
Abstract
This article reviews two programs developed for discrete choice modeling: CBC (Choice-Based Conjoint) from Sawtooth Software and Ntelogit from Intelligent Marketing Systems.

Do it yourself, Web-style

Published
July 2002
Author
Tim Glowa
Abstract
Self-completed Web surveys offer many advantages, but the enormous potential of Web surveys must be balanced against the weakness that most North American households do not have computers or Internet access. This article reviews Web survey software from three providers: SSI Web, the Survey System and Survey Pro.

Global Market Insite's Net-MR suite

Published
November 2001
Author
Tim Macer
Abstract
This month, Global Market Insite (GMI) launches version 2.0 of its Net-MR suite. This article reviews version 2.0, including portal-building, its new look and innovation.

High-tech surveys have arrived

Published
July 1998
Authors
Steven Struhl and Chris Kuever
Abstract
This article reviews three software packages for developing and delivering questionnaires: Sensus Media, Decisive Survey and Survey Said. Some of the features highlighted include integrating multimedia components, incorporating earlier responses into later questions, handling various calculations with the data, and delivering questionnaires through various methods (Web, network, e-mail, etc.).

In pursuit of software: major programs you won't want to miss

Published
February 1999
Author
Steven Struhl
Abstract
Software has reached unprecedented levels of product proliferation. This article reviews four statistics software packages: SPSS 9.0, Systat 8.0, AnswerTree 2.0 and DeltaGraph 4.0.

Microtab -- Data editing and cleaning workhorse gets an update

Published
October 2003
Author
Tim Macer
Abstract
This article reviews the latest update to Microtab, one of the earliest self-drive tabulation products.

Software Reveiw: DimensionNet/Dimensions 3.0

Published
July 2005
Author
Tim Macer
Abstract
A review of SPSS’s software for multimodal survey authoring.

Software Review: Ascribe from Language Logic

Published
July 2002
Author
Tim Macer
Abstract
This article is a review of Language Logic’s Ascribe software, a Web-based verbatim management system that allows users to work with open-ended response from research projects, and with each other, to achieve perfectly coded data in less time and without the effort.

Software Review: Audithost

Published
January 2004
Author
Tim Macer
Abstract
Mystery shopping coordination software gives researchers a sought-after way to ensure the integrity of mystery shopping results.

Software Review: CAVI from OpinionOne

Published
December 2002
Author
Tim Macer
Abstract
This article is a review of OpinionOne’s Computer Assisted Visual Interviewing software.

Software Review: CAWI and CATI

Published
July 2004
Author
Tim Macer
Abstract
A review of the factors to consider when investigating the purchase of CAWI and CATI software.

Software Review: E-Tabs Enterprise

Published
February 2005
Author
Tim Macer
Abstract
A review of E-Tabs Enterprise software for producing crosstab reports and other forms of research data analysis.

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