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Marketing Research Supplier-Side Articles

Supplier-Side articles cover topics of interest to marketing research vendors.

 

Showing items 1-7 of 7.

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Supplier Side: Managing for profitability

Published
March 2002
Author
Michael Mitrano
Abstract
Profitability is a painful topic at many research companies these days. This article examines three factors that explain the differences between companies with good results and those with less than optimal results, the kind of work, financial systems and business acumen.

Supplier Side: Managing the full-service sales force

Published
July 2002
Author
Michael Mitrano
Abstract
To manage people, you need to appreciate and work with their motivations. This article discusses how to manage a full-service sales force, including leading by example, matching people to the task and celebrating sales.

Supplier Side: Organizing your company – are project teams the answer?

Published
April 2002
Author
Michael Mitrano
Abstract
Among small and mid-sized full-service research companies, you’ll hear people talking about whether their staff should be organized into teams. This article discusses companies organizing into teams, addressing what this means and why people are talking about it. The discussion includes a review of problems and benefits of organizing into teams.

Supplier Side: Report from the Technology Conference: CYA and CRM

Published
October 2002
Author
Michael Mitrano
Abstract
The CASRO Technology Conference is held every June in New York City. This article shares highlights of 2002’s conference.

Supplier Side: Survey programming integration

Published
December 2002
Author
Michael Mitrano
Abstract
Survey research data processing has changed as technologies have advanced. This article discusses the integration of computer-assisted interviewing and tabulation in-house.

Supplier Side: Telephone data collection part 1: outsource or do it yourself?

Published
May 2002
Author
Michael Mitrano
Abstract
In the early 1980s, many clients felt that if you didn’t do your own telephone interviewing, you couldn’t assure a quality job. A lot has changed since then. Part 1 in a two-part series, this article reviews the considerations when deciding whether to outsource telephone interviewing.

Supplier Side: Telephone data collection part 2: outsource it or do it yourself?

Published
June 2002
Author
Michael Mitrano
Abstract
The second article in a two-part series about telephone data collection, this article examines schedule control and technology.

 

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