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Marketing Research Articles Related to Survey Design

Marketing Research Articles Related to Survey Design

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10 ways to keep your panel respondents happy

Published
January 2009
Author
Nate Hardy
Abstract
For many panel members, money can’t by their happiness. After analyzing data from thousands of surveys, the author found a number of common-sense satisfaction drivers that didn’t cost any extra money to implement, including: keep questionnaires simple; pre-test your surveys; avoid repetitive questions; and pay incentives promptly.

15 tips and techniques for survey research

Published
December 1992
Author
Gayle Kaplan
Abstract
This article offers 15 tips and techniques to think about before beginning survey research to obtain useful and valid information. Some areas discussed include survey design and wording, sampling issues, statistics tools, timing for telephone surveys, strategies for increasing responses to mailed surveys, and issues related to anonymity and confidentiality.

3 questionnaire techniques on 'health events' reported

Published
February 1987
Author
Quirk's Staff
Abstract
The U.S. Department of Commerce has released a report called, "Approaches to Developing Questionnaires," that outlines the merits of a diary procedure, sample design and effective evaluation in marketing research. A summary is included in this article.

* A beginner's guide to DIY research

Published
August 2012
Author
Tom Cates
Abstract
Taking a broad look at DIY client research, the author details the potential benefits and drawbacks, explains when a study might require research professionals and offers five best practices, including survey layout and question design.

A look at the impact of boredom on the respondent experience

Published
November 2008
Authors
Jon Puleston and Deborah Sleep
Abstract
The first of a two-part series on improving online respondent engagement looks at the problems caused by factors such as overlong questionnaires and the overuse of grid-type questions.

A look at the power of the design, the formula and the brand in taste testing

Published
August 2008
Author
Neil Kalt
Abstract
Using cola taste tests as a framework, the author explores the role and power of brand names and the design of the research process on consumer reactions and perceptions.

A report on the 2008 Confirmit Market Research Software Survey

Published
May 2009
Authors
Sheila Wilson and Tim Macer
Abstract
Findings from the annual Confirmit Market Research Software Survey show that firms feel they aren’t getting everything they need from existing software. As a result, they are developing their own programs and actively open to switching to those of other providers.

A slight change in the route

Published
October 2006
Authors
Lori Laflin and Michele Hanson
Abstract
The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.

Advising the advisors

Published
February 1996
Author
D.L. Hudella
Abstract
American Express Financial Advisors improved assessment effectiveness of client acquisition techniques (CAT) by redesigning its CAT questionnaire. Improved response rates and other factors allowed its research department to provide high-quality data quarterly to internal partners for resource planning.

Ask the right questions

Published
May 2005
Author
Kyle Langley
Abstract
Common mistakes in questionnaire design are explored, along with reasons why bad questions still find their way into expensive research projects (such as lack of preparation, big egos, ulterior motives and a lack of experience).

Asking the right questions in telephone interviews

Published
May 1997
Author
Terra Friedrichs
Abstract
When conducting a focus group, the client may ask the researcher to not focus on respondents' current behavior. This article discusses the importance of attitudinal behavior.

Attitude surveys keep phone company in touch

Published
June 1988
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Southwestern Bell Telephone Company uses its Customer Attitude Survey (CAS) to determine customer perceptions about the company and strategize key areas to improve the success of the company. What sets CAS apart from other research techniques is that customers participated in the design of the survey. When areas that need more in-depth research are identified through CAS, focus groups are conducted.

Bellview Web from Pulse Train

Published
February 2003
Author
Tim Macer
Abstract
This article reviews the latest version of Pulse Train’s Bellview Web. The product, with a PC-based visual authoring tool, Web-based survey management and real-time reporting, offers a state-of-the-art end-to-end solution with a twist: Pulse Train’s proprietary QSL survey design language.

* Best practices for surveying niche social media members

Published
August 2010
Author
Teri Kaslow
Abstract
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

Build the reconnaissance principle into research design

Published
May 2004
Authors
Brian F. Blake and Rod Antilla
Abstract
Researchers must know what the results of a study will be used for before they can know how to design the research correctly. The authors present an eight-step process to achieve this goal.

* Building house panels to the highest quality standards

Published
November 2010
Author
Jeffrey Henning
Abstract
House panels demand the same kind of best practices that are often applied to online or other types of panels. Companies that fail to monitor the use and health of their house panels risk squandering a valuable resource and alienating core customers.

By the Numbers: Fielding ethnic research? The success is the details

Published
June 2005
Author
Sylvia Nieto-Vidal
Abstract
From interviewing to coding, an ethnic research project involves the same procedures as a general-market project, but it truly benefits from a seasoned researcher’s knowledge of and experience with multicultural respondents.

* By the Numbers: For better insights from text analytics, elicit better comments

Published
April 2012
Author
Carolyn Lindquist
Abstract
How to tweak your question-writing to draw richer responses.

By The Numbers: Formatting your Internet survey

Published
January 2007
Author
Giselle Lederman
Abstract
Tips and guidance on how to most judiciously use radio buttons, drop-downs and checkboxes when composing a Web-based survey.

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