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Marketing Research Articles Related to Research with Teens

Marketing Research Articles Related to Research with Teens

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Ad agency uses Web-based qualitative with teens to help develop public-service campaign

Published
May 2009
Authors
Dana Slaughter and Kristin Schwitzer
Abstract
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Bilingual, bicultural and more

Published
June 2005
Author
Mary Baroutakis
Abstract
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

Character development

Published
February 2004
Author
Sally Schmidt
Abstract
The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.

* Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

Firms are going multi-platform to get their messages out to multicultural youth

Published
April 2010
Author
Amy Henry
Abstract
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

* Forget Clueless: the truth about teen spending

Published
February 2012
Author
Amy Henry
Abstract
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.

Getting to win-win

Published
February 2006
Authors
Tim Coffey, David Siegel and Greg Livingston
Abstract
Moms and their kids have distinct motivations for the products they buy. By understanding those motivations and how they intersect and conflict, marketers can design products and marketing campaigns that satisfy both groups.

* In Case You Missed It... August 2010

Published
August 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

* In Case You Missed It... July 2010

Published
July 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

In Case You Missed It... May 2009

Published
May 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

In Case You Missed It...March 2008

Published
March 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Avon; the stationery market; teens and social media

In their element

Published
July 2006
Author
Robin Hilton
Abstract
Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.

Keep the kids interested

Published
February 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.

Kid-tested, mother-approved

Published
February 2005
Author
Ted Mininni
Abstract
Examines the effects that mothers and teens have on each other as buyers and consumers of products.

Marketers need a special approach when targeting Latino youth

Published
June 2009
Author
Angelina Villarreal
Abstract
Reaching Latino youth with marketing messages requires a degree of nuance, for while they respond well to some traditional cultural elements, others don’t have an impact. The author argues for an approach that recognizes and reflects the blended nature of their bicultural, bilingual lifestyles.

Marketers track, understand teens with syndicated studies

Published
August 1987
Author
Quirk's Staff
Abstract
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.

More than Doom & gloom

Published
December 1996
Author
Carla Sarett
Abstract
The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

My cell phone, my life

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Poll shows youth hopeful about their lives, future

Published
February 1988
Author
Quirk's Staff
Abstract
Adults may fear an oncoming national crisis, but the American Chicle Youth Poll, a study conducted by the Roper Organization for the American Chicle Group of Warner-Lambert Co., reveals that teenagers and children are overwhelmingly happy and satisfied with their lives and their futures. The study was based in-person interviews that were validated over the phone.

Qualitatively Speaking: Involving kids in the creative process is the name of the game

Published
February 2005
Author
Tina Pragoff
Abstract
Kids have open minds, which are perfect for the process of innovation and brainstorming. Tips are provided on how to find the best kids for the job and how adult facilitators can maximize the kids’ abilities.

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