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Marketing Research Articles Related to Research with Teens

Marketing Research Articles Related to Research with Teens

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A computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondents

Published
February 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.

A primer on Hispanic teens

Published
June 2005
Author
Mary Baroutakis
Abstract
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

Ad agency uses Web-based qualitative with teens to help develop public-service campaign

Published
May 2009
Authors
Dana Slaughter and Kristin Schwitzer
Abstract
The authors used online qualitative research to test several facets of a proposed public-service campaign aimed at getting teens to stop using the phrase “That’s so gay.” Respondents created and posted photo-journals, evaluated potential celebrity spokespeople, reacted to ad concepts and offered insights on how to motivate teens without coming across as preachy.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Families in no rush for back-to-school shopping

Published
July 2011
Author
Quirk's Staff

Firms are going multi-platform to get their messages out to multicultural youth

Published
April 2010
Author
Amy Henry
Abstract
Using examples from brands like Hot Pockets, McDonald’s and Dr. Pepper, the author shows how some marketers are seizing on Web- and mobile-based methods to target Hispanic and African-American youths.

Food marketing to tweens and teens

Published
February 2005
Author
Ted Mininni
Abstract
Examines the effects that mothers and teens have on each other as buyers and consumers of products.

Forget Clueless: the truth about teen spending

Published
February 2012
Author
Amy Henry
Abstract
This article takes a closer look at teen shopping, revealing that while teens are avid consumers they are also budget-conscious, social and willing to sacrifice luxury for affordability.

Getting kids to notice your brand

Published
February 2004
Author
Martin Lindstrom
Abstract
Companies wishing to attract the attention of tween consumers must throw out their ideas of conventional marketing and embrace a new, 24/7 approach. Based on research with tweens across the world, the author explores some successful tween-aimed marketing programs and offers advice on how marketers can create their own buzz with this important audience.

How Gens X and Y relate to the brands in their lives

Published
February 2014
Authors
Jo-Ann Osipow and Kathy Sheehan
Abstract
The authors draw from ongoing research to show marketers targeting Millennials what they can learn by comparing and contrasting them to their Gen X predecessors.

In Case You Missed It... August 2010

Published
August 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

In Case You Missed It... July 2010

Published
July 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

In Case You Missed It... May 2009

Published
May 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Burger King upgrades broiler and menu; online couponing increases; tween girl myths debunked

In Case You Missed It...March 2008

Published
March 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Avon; the stationery market; teens and social media

KidsCom enlists its audience’s help in shaping site avatars

Published
February 2004
Author
Sally Schmidt
Abstract
The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.

Marketers need a special approach when targeting Latino youth

Published
June 2009
Author
Angelina Villarreal
Abstract
Reaching Latino youth with marketing messages requires a degree of nuance, for while they respond well to some traditional cultural elements, others don’t have an impact. The author argues for an approach that recognizes and reflects the blended nature of their bicultural, bilingual lifestyles.

Marketers track, understand teens with syndicated studies

Published
August 1987
Author
Quirk's Staff
Abstract
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.

Marketing to the new generation of techno kids

Published
July 2006
Author
Ted Mininni
Abstract
Web- and tech-savvy kids are reachable via marketing, but companies must take care when developing their promotional methods. Kids value quality, innovation and ease of use, among other attributes, in the products and services they choose to use.

Maximizing qualitative research with teens

Published
February 2006
Author
Christine Efken
Abstract
A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.

Multi-country research aids Cartoon Network's quest for world 'toonification'

Published
April 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.