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Marketing Research Articles Related to Research with Teens

Marketing Research Articles Related to Research with Teens

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Marketers track, understand teens with syndicated studies

Published
August 1987
Author
Quirk's Staff
Abstract
Marketing to teenagers can be difficult, but Teenage Research Unlimited uses self-administered questionnaires with follow-up mailings to monitor the teen market. It may be a volatile market, but companies like MTV and Seventeen Magazine have found that up-to-date information on teens can be very helpful.

Poll shows youth hopeful about their lives, future

Published
February 1988
Author
Quirk's Staff
Abstract
Adults may fear an oncoming national crisis, but the American Chicle Youth Poll, a study conducted by the Roper Organization for the American Chicle Group of Warner-Lambert Co., reveals that teenagers and children are overwhelmingly happy and satisfied with their lives and their futures. The study was based in-person interviews that were validated over the phone.

Winning isn't everything for teens who play sports

Published
October 1991
Author
Quirk's Staff
Abstract
The Athletic Footwear Association asked more than 10,000 junior high and high school students about their participation in sports, including their current participation and reasons for participation as well as their intentions to participate.

A computer-assisted interviewing system lets the Youthwear Division of Levi Strauss hold the attention of young respondents

Published
February 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
To appeal to young respondents, the Youthwear Division of Levi Strauss & Co. incorporated an ACS-Query Solo computer-assisted interviewing program. The interview format included a segment in which children would interact with the computer. The article describes advantages of this system and specific strategies the company took to ensure that both the respondents and the mall interviewers would feel comfortable with the system.

Teens respond well to online research on games

Published
December 1996
Author
Carla Sarett
Abstract
The Internet poses exciting new research possibilities. Chilton Research Services used an online panel of 11-to-18-year-olds to collect data on the general area of technology and media as well as computer games and on-line gaming.

Multi-country research aids Cartoon Network's quest for world 'toonification'

Published
April 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.

Understanding European youth

Published
November 2000
Authors
Carl Rohde and Ole Christensen
Abstract
The world of children and teenagers has changed a great deal during the last decade. In order to get a better understanding of young people in Europe, GfK Europe Ad hoc Research has established a continuous tracking survey entitled “Hopes and Fears: Young European Opinion Leaders.” This article discusses the survey, including its methodology, objectives and findings.

Trade Talk: Some new possibilities for your library

Published
April 2002
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews five recent books: First Among Equals—How to Manage a Group of Professionals; Stakeholder Power; Defining Markets, Defining Moments; The Great Tween Buying Machine; and Customer-Centric Product Definition.

Trouble getting teens to talk? Online bulletin boards are GR8

Published
June 2003
Author
Mindy Predovic
Abstract
Today’s young adults have developed a whole new way of communicating - almost another language! So when you want to research teens, go to an environment where they feel at home: go online. This article discusses online bulletin boards as a research method for communicating with teens.

KidsCom enlists its audience’s help in shaping site avatars

Published
February 2004
Author
Sally Schmidt
Abstract
The KidsCom.com edutainment Web site used online research with a panel of kids to help refine a series of characters who inhabit the site. The characters’ personalities and traits were examined and rated.

Getting kids to notice your brand

Published
February 2004
Author
Martin Lindstrom
Abstract
Companies wishing to attract the attention of tween consumers must throw out their ideas of conventional marketing and embrace a new, 24/7 approach. Based on research with tweens across the world, the author explores some successful tween-aimed marketing programs and offers advice on how marketers can create their own buzz with this important audience.

Consumer Electronics Association uses online qualitative to get the 411 on kids and their phones

Published
February 2006
Author
Tara Hutton
Abstract
A week-long online study, in which respondents used blogs to record their phone usage and related experiences, helped the Consumer Electronics Association see how important cell phones are to pre-teen and teenaged kids.

Maximizing qualitative research with teens

Published
February 2006
Author
Christine Efken
Abstract
A step-by-step guide to conducting research with teens, from choosing the methodology through recruiting and the actual interviewing.

What motivates moms and kids as consumers?

Published
February 2006
Authors
Tim Coffey, David Siegel and Greg Livingston
Abstract
Moms and their kids have distinct motivations for the products they buy. By understanding those motivations and how they intersect and conflict, marketers can design products and marketing campaigns that satisfy both groups.

Online methods are a natural way to research Web-savvy kids

Published
July 2006
Author
Robin Hilton
Abstract
Teenagers are very comfortable in the online space, making Web-based methods a natural option for conducting research with teens. The author explores some of his firm’s experiences with online qualitative and discusses the kinds of insights they produced.

Marketing to the new generation of techno kids

Published
July 2006
Author
Ted Mininni
Abstract
Web- and tech-savvy kids are reachable via marketing, but companies must take care when developing their promotional methods. Kids value quality, innovation and ease of use, among other attributes, in the products and services they choose to use.

Food marketing to tweens and teens

Published
February 2005
Author
Ted Mininni
Abstract
Examines the effects that mothers and teens have on each other as buyers and consumers of products.

Qualitatively Speaking: Involving kids in the creative process is the name of the game

Published
February 2005
Author
Tina Pragoff
Abstract
Kids have open minds, which are perfect for the process of innovation and brainstorming. Tips are provided on how to find the best kids for the job and how adult facilitators can maximize the kids’ abilities.

A primer on Hispanic teens

Published
June 2005
Author
Mary Baroutakis
Abstract
The author profiles Hispanic teens, based on her experience researching them, and offers their outlooks on food, language, media and technology.

In Case You Missed It...March 2008

Published
March 2008
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Avon; the stationery market; teens and social media