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Marketing Research Articles Related to the Cable Television and Satellite Industry

Marketing Research Articles Related to the Cable Television and Satellite Industry

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Are we getting ahead of ourselves?

Published
July 1999
Author
Joseph Rydholm, Quirk's Editor
Abstract
Turner Entertainment Group developed Digital Dashboard, an Internet-based diagnostic product to help managers of Turner Web sites track performance issues related to the Web sites. The company learned the endeavor was more problematic than helpful.

By the Numbers: How to avoid language problems in international IT research

Published
November 2008
Author
Julia Lin
Abstract
Using five brief case-study examples, this article looks at problems that can crop up when fielding international studies in technology industries.

Cable companies must listen to customers if they hope to survive in a rapidly changing market

Published
October 1995
Authors
Richard Schreuer, Polly Staman and Jim Higgins
Abstract
With increasing competition, cable companies must be more proactive and dynamic to be successful. Customer loyalty is key to success. This article discusses how cable companies must act regarding customer loyalty. In addition to noting the information cable companies need to obtain, this article provides a case study that shows how one cable system used an innovative application of conjoint analysis in its research.

From smartphone to phablet, the online consumption surge is here

Published
October 2014
Author
Joe Webb
Abstract
The author discusses why brands should pay attention to the changing viewing habits of content-hungry consumers.

GSN finds strength in numbers for two popular shows

Published
June 2013
Author
Laura Livers
Abstract
Findings from online research helped convince GSN that pairing two of its family-oriented shows could benefit both programs.

Multi-country research aids Cartoon Network's quest for world 'toonification'

Published
April 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
The Cartoon Network used brainstorming with in-house client groups, followed by 250 focus groups in more than 10 countries and face-to-face interviews in Latin America in its quest to be experts on kids and maintain the “think globally, act locally” approach.

Research helps Discovery Channel chart a course for the future

Published
June 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
Discovery Channel commissioned a three-phase hybrid research project to understand how TV fulfills unmet needs.

Showtime uses hybrid approach to take the pulse of Nurse Jackie viewers

Published
May 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quantitative research and online one-on-ones helped Showtime learn how fervent fans of its Nurse Jackie series feel about the show and how their lifestyles dictate how and when they watch it.

Snapshots of three firms' online research experience

Published
July 1998
Author
Joseph Rydholm, Quirk's Editor
Abstract
The article summarizes how three companies - Informix, Bay Networks and Nickelodeon - have used online surveys to conduct research about their customers. Survey tools included SurveyBuilder.com and AOL's Opinion Place. Integrating graphics into the surveys is cited as a particularly helpful activity.