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Marketing Research Articles Related to Test Kitchen

Marketing Research Articles Related to Test Kitchen

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Research improves sweetener packaging

Published
October 1987
Author
Quirk's Staff
Abstract
When NutraSweet Co., Chicago, makers of Equal sugar substitute, wanted to compete with sugar as a healthier substitute, serious marketing research was needed. Shelf visibility tests and label communication T-scope tests were used to create new, more-effective packaging.

Wendy's research serves up The Big Classic

Published
February 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
For the Wendy's fast-food chain to compete with McDonalds or Burger King, executives realized that some serious market research was needed. After analyzing taste tests in six different cities, The Big Classic burger was born.