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Marketing Research Articles Related to Text Analytics

Marketing Research Articles Related to Text Analytics

Showing items 1-20 of 53.

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Trade Talk: Dealing with those pesky open-ended responses

Published
February 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
This month's column describes a research project undertaken by Philip Morris to survey its employees and how Jim Falk's Text Analysis Program helped Philip Morris manage open-ended responses.

Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Qualitatively Speaking: Mining LinkedIn for B2B interview leads

Published
March 2010
Authors
Sean Campbell and Scott Swigart
Abstract
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.

In Case You Missed It... March 2010

Published
March 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts

Put social networks to work for your research

Published
April 2010
Author
Daniel Burrus
Abstract
Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.

Mobile research offers speed, immediacy

Published
June 2010
Author
Tanja Pferdekaemper
Abstract
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.

How online communities can tap a company's greatest unused resource: the consumer

Published
June 2010
Author
Mark Simon
Abstract
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.

In Case You Missed It... July 2010

Published
July 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

Marketing research within the financial services sector

Published
October 2010
Author
Doug Cottings
Abstract
To keep pace with market and societal shifts and changes, the financial services industry has had to use a variety of marketing research approaches, including emotional measurement and social media, to understand consumers’ relationship with their money.

The psychology of Facebook: what teens want from your brand online

Published
October 2010
Author
Amy Henry
Abstract
When marketing to teens and tweens via social media, it can be more valuable to show young participants what the mean to the brand instead of focusing on what the brand means to them. A look into the minds of youths reveals a desire to be heard and, more importantly, to fit in.

How NOT to create a social networking strategy

Published
October 2010
Author
Quirk's Staff
Abstract
As businesses of all stripes clamor to get their piece of the social media pie, many are finding their efforts falling flat. So while each business should create a carefully-tailored plan of action of its own, there are a few things all professionals would do well to avoid when finding a place in the Social Nation.

Qualitatively Speaking: Cross-cultural insights enrich the researcher as much as the research

Published
November 2010
Author
Bryan Urbick
Abstract
Qualitative projects in disparate cultures can often inform unrelated projects, the author explains, by bringing contrasts into sharp relief and enhancing a researcher’s global awareness.

How consumers’ comfort with sharing via social media can help qualitative researchers

Published
December 2010
Author
Burt Leiman
Abstract
The rise of social media has had the added benefit for researchers of making it easier - and more socially acceptable - for respondents to go public with thoughts and feelings they might previously have kept hidden. Here’s how to make the new openness work for you.

In Case You Missed It... December 2010

Published
December 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

The 'why' behind the buy: Black Friday and Cyber Monday 2010

Published
December 2010
Author
Quirk's Staff
Abstract
Fort Washington, Pa., research company ListenLogic employed its social media listening methodology to analyze public online conversations throughout the Black Friday and Cyber Monday shopping period to understand how consumers think about, prepare for and act upon Black Friday and Cyber Monday shopping and how these behaviors differ.

Trade Talk: 2011: The year of belonging?

Published
January 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.

Comprehensive study uses research to do Sigmund a solid

Published
February 2011
Authors
Nima Srinivasan and Edwin Wong
Abstract
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.

In Case You Missed It... February 2011

Published
February 2011
Author
Quirk's Staff
Abstract
News and notes on marketing research: Facebook rules of engagement; technology preferences by gender; app success parameters

Trade Talk: How marketers can get a reaction to their calls to action

Published
April 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's speaks with Amy Fayer, research director, at New York research firm Dynamic Logic to offer several tips for marketers who are considering adding calls to action to their advertising.

Measuring the health of an online community

Published
April 2011
Authors
Douglas Pruden and Terry G. Vavra
Abstract
Companies that create an online community without also considering ways to gauge how well the community fulfills its members’ needs risk wasting money and - potentially worse - damaging their brand.