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Marketing Research Articles Related to Text Analytics

Marketing Research Articles Related to Text Analytics

Showing items 1-20 of 49.

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A report on the 2010 Globalpark Market Research Software Survey

Published
May 2011
Authors
Tim Macer and Sheila Wilson
Abstract
This iteration of the annual survey of research software users added questions on social media usage and deployment of sample routers and found that CATI seems to be holding its own.

All chatter's not good chatter - tips for monitoring negative online media

Published
November 2012
Author
V. Kanchana
Abstract
Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.

Analyzing the content of social media data

Published
October 2013
Author
Ann Veeck
Abstract
The author provides a framework for analyzing social media data, drawing comparisons to qualitative data analysis while also outlining how and where social media data requires a specialized approach.

Best practices for surveying niche social media members

Published
August 2010
Author
Teri Kaslow
Abstract
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

By the Numbers: For better insights from text analytics, elicit better comments

Published
April 2012
Author
Carolyn Lindquist
Abstract
How to tweak your question-writing to draw richer responses.

Charting a course through market research's turbulent waters

Published
October 2013
Author
Ove Haxthausen
Abstract
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.

Comprehensive study uses research to do Sigmund a solid

Published
February 2011
Authors
Nima Srinivasan and Edwin Wong
Abstract
A report on findings from the Yahoo!/Added Value Connectonomics project, which examined how women use social media and other Web-based outlets to grow, share, shop and explore.

Consumers trust what their friends Like

Published
May 2011
Author
Quirk's Staff
Abstract
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.

Cracking the code of social media data analysis

Published
August 2010
Author
Thomas Malkin
Abstract
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.

Creating consumer-brand connections via social media - why consumers care and what works

Published
August 2010
Authors
Brant Cruz and Josh Mendelsohn
Abstract
Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.

Custom classifications help brands get granular with social intelligence

Published
February 2013
Author
Jasper Snyder
Abstract
Offering several examples, the author highlights the benefits of brands using custom classifications to get a more detailed understanding of social media conversations.

Five tips to turn social media contacts into clients

Published
August 2009
Author
Quirk's Staff
Abstract
Having hundreds of connections on Facebook and LinkedIn will only pay off if researchers learn how to translate connections into new business. The following guidelines can help use social media to build opt-in lists.

How consumers’ comfort with sharing via social media can help qualitative researchers

Published
December 2010
Author
Burt Leiman
Abstract
The rise of social media has had the added benefit for researchers of making it easier - and more socially acceptable - for respondents to go public with thoughts and feelings they might previously have kept hidden. Here’s how to make the new openness work for you.

How NOT to create a social networking strategy

Published
October 2010
Author
Quirk's Staff
Abstract
As businesses of all stripes clamor to get their piece of the social media pie, many are finding their efforts falling flat. So while each business should create a carefully-tailored plan of action of its own, there are a few things all professionals would do well to avoid when finding a place in the Social Nation.

How online communities can tap a company's greatest unused resource: the consumer

Published
June 2010
Author
Mark Simon
Abstract
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.

In Case You Missed It... August 2010

Published
August 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

In Case You Missed It... December 2010

Published
December 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: 2010 holiday trends; feelings on social networking; Gap's crowdscourcing gaffe

In Case You Missed It... February 2011

Published
February 2011
Author
Quirk's Staff
Abstract
News and notes on marketing research: Facebook rules of engagement; technology preferences by gender; app success parameters

In Case You Missed It... July 2010

Published
July 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

In Case You Missed It... March 2010

Published
March 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts