Awareness of what media, investors, customers and competitors are saying about your brand online is critical in a new media age. Consistent media monitoring gives insight into how your organization, product, service and competition are performing and perceived by the public.
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.
The advent of big data and other non-traditional information sources is affecting all aspects of the research industry and forcing everyone involved to (re)consider their roles and how they will respond to what could be seismic changes.
When it comes to showing support for local businesses and passing the word on, the Facebook "Like" feature is gaining ground over written reviews but face-to-face recommendations carry the most weight.
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.
Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.
Having hundreds of connections on Facebook and LinkedIn will only pay off if researchers learn how to translate connections into new business. The following guidelines can help use social media to build opt-in lists.
The rise of social media has had the added benefit for researchers of making it easier - and more socially acceptable - for respondents to go public with thoughts and feelings they might previously have kept hidden. Here’s how to make the new openness work for you.
As businesses of all stripes clamor to get their piece of the social media pie, many are finding their efforts falling flat. So while each business should create a carefully-tailored plan of action of its own, there are a few things all professionals would do well to avoid when finding a place in the Social Nation.
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.