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Marketing Research Articles Related to Text Analytics

Marketing Research Articles Related to Text Analytics

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Liven up your qualitative with these online solutions

Published
December 2009
Author
Amy Savin
Abstract
A qualitative researcher looks at seven Web-based tools, from in-situ narrations to virtual communities, that can help marketers get fresh views and insights on their target consumers.

Qualitatively Speaking: Mining LinkedIn for B2B interview leads

Published
March 2010
Authors
Sean Campbell and Scott Swigart
Abstract
Using the tips detailed here, researchers can harness a few of LinkedIn’s lesser-known capabilities to mine for quality prospects for in-depth B2B interviews.

In Case You Missed It... March 2010

Published
March 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: what Twitter reveals about mood and food; Domino's pizza revamp; Alice.com online storefronts

Put social networks to work for your research

Published
April 2010
Author
Daniel Burrus
Abstract
Web 2.0 tools such as Facebook, Skype and LinkedIn can be cleverly used by companies to boost information sharing and encourage communication internally and externally. Dubbed Business 2.0, these low-cost methods are a trend to watch.

Mobile research offers speed, immediacy

Published
June 2010
Author
Tanja Pferdekaemper
Abstract
Using examples from brands such as Coca-Cola and Nokia, the author explores the capabilities of mobile research and how it lets marketers get fast, fresh responses from consumers.

How online communities can tap a company's greatest unused resource: the consumer

Published
June 2010
Author
Mark Simon
Abstract
Online communities offer an opportunity to listen to customers and place them at the heart of a company's marketing strategy. By giving the respondent a seat at the decision-making table, companies can build strong and long lasting relationships that may not have been possible through offline media.

In Case You Missed It... July 2010

Published
July 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: new sarcasm algorithm; focus group for lefties; Millennials and social networking addiction

When your consumers are talking online, here are some tips on how to listen

Published
August 2010
Author
Andrew Wilson
Abstract
User-generated content is everywhere these days. But how do you make sense of the chatter? One successful approach outlined by the author is to analyze what’s being said and use the findings as a springboard for more rigorous research.

Thoughts on sampling and weighting in social media research

Published
August 2010
Author
Annie Pettit
Abstract
When analyzing data from social media, the choice of a sampling plan depends on the purpose of the research and how those results will be used afterwards. The author discusses three options and some of the issues surrounding the use of data from social media.

Cracking the code of social media data analysis

Published
August 2010
Author
Thomas Malkin
Abstract
While analyzing data from social media is something new to researchers, one way of extracting meaning from the data isn’t. Old-fashioned coding - with an assist from technology, of course - is an approach that can generate useful insights and bring clarity to a seemingly murky process.

The road ahead for marketing and advertising research

Published
August 2010
Author
John Wittenbraker
Abstract
A survey of ARF members sought to identify some of the necessary traits the industry needs to develop and maintain in order to thrive and also looked at the topics and trends coming down the pike.

Trade Talk: Book helps make sense of measuring social media

Published
August 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm reviews Jim Sterne's 2010 book, Social Media Metrics.

In Case You Missed It... August 2010

Published
August 2010
Author
Quirk's Staff
Abstract
News and notes on marketing and research: teen driving trends; Boomer online profile; Americans' tastes changing

Social networking and blogging increasingly popular in GLBT communities

Published
August 2010
Author
Quirk's Staff
Abstract
A study from Harris Interactive validates that gay and lesbian adults online are among the nation's most loyal and heaviest blog readers and social network users.

Three ways to add social methods to your research

Published
August 2010
Author
Tamara Barber
Abstract
The author discusses three ways in which market researchers can consider adding social methods to their range of research tools today: improving sample; encouraging organic conversation; and listening.

Creating consumer-brand connections via social media - why consumers care and what works

Published
August 2010
Authors
Brant Cruz and Josh Mendelsohn
Abstract
Companies are becoming increasingly connected to consumers via social media and integrating social media into the marketing mix requires a clear brand-by-brand understanding of which methods will reach the target audience.

Best practices for surveying niche social media members

Published
August 2010
Author
Teri Kaslow
Abstract
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

Five tips to turn social media contacts into clients

Published
August 2009
Author
Quirk's Staff
Abstract
Having hundreds of connections on Facebook and LinkedIn will only pay off if researchers learn how to translate connections into new business. The following guidelines can help use social media to build opt-in lists.

Research goes organic - could crowdsourcing work for you?

Published
August 2010
Author
Kevin Lonnie
Abstract
Crowdsourcing has the potential to stir up market research by allowing customers to communicate exactly what they want companies to provide and create. With a more democratic approach to research that leaves no average Joe behind, crowdsourcing could reshape customer feedback.

Marketing research within the financial services sector

Published
October 2010
Author
Doug Cottings
Abstract
To keep pace with market and societal shifts and changes, the financial services industry has had to use a variety of marketing research approaches, including emotional measurement and social media, to understand consumers’ relationship with their money.

 

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