Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Theme Parks Industry

Marketing Research Articles Related to the Theme Parks Industry

Showing items 1-3 of 3.

Sort

Refine Search

Date

Login required for most articles published within the last three years

Disney augments ad research with app-based qualitative method

Published
July 2012
Author
Emily Goon, Quirk's Content Editor
Abstract
An iPad app has helped Disney Parks and Resorts keep innovating by testing concepts for theme park ad campaigns in focus groups.

How the travel industry is coping with today’s recession

Published
May 2009
Author
Jim Quilty
Abstract
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.

Online surveys help Paramount Parks keep respondents and visitors happy

Published
July 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
The director of research for theme-park company Paramount Parks details his use of online and other surveys to measure guest satisfaction.