Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Marketing Research Articles Related to the Tourism Industry

Marketing Research Articles Related to the Tourism Industry

Showing items 1-20 of 22.

Go

Sort

Refine Search

Date

* Login required for most articles published within the last three years

A bit of Tomorrowland today

Published
February 1996
Author
William Bailey
Abstract
Maglev Transit Inc. used a two-part study that integrated qualitative and quantitative techniques with consumers and travel agents to measure viability of a high-speed train proposed for Orlando, Fla.

A storied destination

Published
November 2005
Author
Anna Lilleengen
Abstract
Tourism board VisitScotland used one-on-ones to craft a new Europe-wide ad campaign and then employed Web metrics (such as site visits and brochure requests) to measure its effectiveness.

A working vacation

Published
March 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
The Go RVing Coalition used qualitative research to investigate Baby Boomers who own RVs compared with those who do not in the process of developing television and print advertising.

Adding ‘prosumers’ to your groups can provide a creative boost

Published
May 2009
Author
Steve Richardson
Abstract
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

Collecting data isn't enough

Published
July 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews this year’s Marketing Research Association meeting, focusing on the lesson highlighted at the meeting: researchers need to go beyond mere data collection.

Corporate culture

Published
October 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.

Dynamic travel trends in new markets: Asians and Latinos

Published
January 1994
Author
Andrew Erlich
Abstract
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

Florida travel habits subject of phone survey

Published
May 1987
Author
Quirk's Staff
Abstract
Tourism in Florida is big business, but Floridians tend to get left out of the picture. A telephone survey helped the tourism industry to better understand the travel habits of Florida residents, to improve in-state tourism.

For hotels cutting back on services to trim costs, how far is too far?

Published
May 2009
Author
Lincoln Merrihew
Abstract
Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.

How the travel industry is coping with today’s recession

Published
May 2009
Author
Jim Quilty
Abstract
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.

In satisfaction terms, this ship was the Titanic

Published
November 1998
Author
Tom Quirk, QMRR Publisher
Abstract
Most organizations claim to be interested in customer satisfaction and customer loyalty, using evaluations to impress customers with their commitment. By way of personal experience on a cruise, this article addresses Norwegian Cruise Line's poor service, its clear mismeasurement of customer satisfaction and how the company might go about having some satisfaction to measure.

Many Americans going nowhere this summer

Published
June 2008
Author
Quirk's Staff

Pricing the space program

Published
May 2001
Author
William Bailey
Abstract
Kennedy Space Center Visitor Center used one-on-one interviews with 506 visitors to examine ticket pricing.

* Resort community uses hypnosis to get in touch with buyers’ childhood emotions

Published
December 2010
Author
Matt Schroder
Abstract
Innsbrook Resort turned to hypnosis for part of its qualitative research to uncover the deep-seated needs of prospective vacation-home buyers and used the results to shape the marketing messages and Web site for a new development.

San Diego downtown relies on research

Published
May 1988
Author
Quirk's Staff
Abstract
Researchers used focus groups and telephone surveys of San Diego residents to determine their perceived obstacles to and benefits of using and enjoying downtown San Diego.

Scanning the seas

Published
May 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article describes Princess Cruise’s use of an in-house scanning system to analyze scannable customer satisfaction questionnaires and a range of custom questionnaires. The article concludes with advice for researchers considering buying an in-house scanning system.

* Study results guide enhancements to Myrtle Beach Golf PassPort

Published
October 2012
Authors
Michael Latta, Mark Mitchell, Albert J. Taylor and Charles Thrash
Abstract
Research helped make an already successful affinity marketing program for golfers in Myrtle Beach, S.C., even more so by delivering greater choice and value.

* Summer vacations now with fewer vacations

Published
June 2011
Author
Quirk's Staff
Abstract
High gas prices in summer 2011 have counteracted the economic recovery, as more people are choosing to opt out of vacations in favor of "staycations."

Talk of increased travel just a lot of hot air?

Published
January 2010
Author
Quirk's Staff
Abstract
Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.

Using online behavior to measure the travel industry’s recession-based injury and recovery

Published
March 2010
Author
Lincoln Merrihew
Abstract
An examination of Web search-related data from 2007 to 2009 charts the travel industry’s recession-induced slump and points at a possible turnaround in the offing.

<< Previous Page   Next Page >>

 

Comment on this article

comments powered by Disqus