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Marketing Research Articles Related to Trade Audits

Marketing Research Articles Related to Trade Audits

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Research helps maker of gardening containers expand its product line

Published
October 1990
Author
Quirk's Staff
Abstract
To determine the marketing potential of an indoor planter product, researchers applied a variety of research methods: a review secondary research, trade publications and sales materials; retail audits; in-store interviews; consumer and trade member interviews; and telephone interviews with retail buyers and distributors.