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Marketing Research Articles Related to the Trade Show and Conventions Industry

Marketing Research Articles Related to the Trade Show and Conventions Industry

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Five key takeaways from IIeX Europe

Published
March 2014
Author
Lucy Davison
Abstract
Keen as Mustard's Lucy Davison reports back from her time at the Insight Innovation eXchange, which was held in Amsterdam on February 19-20, and highlights five themes she identified throughout the programming.

Introducing: The Quirk’s Event

Published
August 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm outlines the factors behind the creation of The Quirk's Event, a conference for corporate researchers and their supplier partners that will debut in February 2015 in Brooklyn, N.Y.

Trade Talk: Enjoyin' moderation

Published
December 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reflects on his time at the Qualitative Research Consultants Association's annual conference, noting how engaged and passionate moderators are.

Trade Talk: Hallmark sends greetings from Social Media Land

Published
January 2012
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article contains a discussion of Tom Brailsford's presentation on social media data at The Market Research Event in November 2011.

Trade Talk: Snow or no snow, the show must go on

Published
April 2001
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reflects on his time at the Advertising Research Foundation’s annual convention in New York.

Trade Talk: This column does not exist

Published
August 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm discusses his experiences at recent research conferences and the possibility that research is trending away from openness and transparency.

Trade Talk: Tips to maximize your research conference-going

Published
March 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
Drawing on his own experience, Quirk's Editor Joseph Rydholm offers a dozen pieces of advice for researchers planning to attend trade shows and conferences.

Using competitor mystery shopping to evaluate your own SWOTs

Published
January 2013
Author
Judith Ann Hess
Abstract
The author discusses how mystery shopping competitors can help determine a company's own strengths, weaknesses, opportunities and threats.