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Marketing Research Trade Talk Articles

Trade Talk takes a look at marketing research industry topics through the eyes of the Quirk’s editorial staff. View, sort, and refine more than 25 years of Quirk's Trade Talk columns.

 

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A timely pep talk

Published
May 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.

Collecting data isn't enough

Published
July 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article reviews this year’s Marketing Research Association meeting, focusing on the lesson highlighted at the meeting: researchers need to go beyond mere data collection.

Industry groups vigilant on privacy

Published
March 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
With the media so full these days of discussions of do-not-call lists and growing resentment toward spam and other direct marketing intrusions, it’s hard not to worry about the impact our heightened sense of privacy may have on marketing research. Fortunately, industry organizations have been up to the challenge, proactively working to plead our case before lawmakers and regulators and crafting a comprehensive array of standards and guidelines to help the industry police itself so that government doesn’t have to. The Council of American Survey Research Organizations (CASRO) in particular is planning this year to expand its Privacy Protection Program (CASRO 3P). This article offers details of a Q&A session with Diane Bowers, CASRO’s president.

It's not easy being green

Published
August 2009
Author
Joseph Rydholm, Quirk's Editor

Notes from Los Angeles

Published
October 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article presents some highlights of the American Marketing Association’s annual conference in September 2003.

Stranded in the soup aisle

Published
February 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article discusses research by Sorenson Associates in which the firm has been mapping individual grocery shopping trips using PathTracker, a small electronic transmitter mounted on shopping carts that emits signals every four seconds that are tracked by an array of antennae in a store.

* Trade Talk: 2011: The year of belonging?

Published
January 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.

* Trade Talk: 23 years and counting

Published
October 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm reflects on his years in the research industry.

Trade Talk: 851,200 Elvis fans can't be wrong

Published
December 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.

Trade Talk: A certifiably good idea

Published
February 2005
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at the Marketing Research Association’s Professional Researcher Certification program.

Trade Talk: A church surveys its congregation: contemporary or traditional?

Published
June 1992
Authors
Quirk's Staff and Joseph Rydholm, Quirk's Editor
Abstract
In the competitive arena of American churches, one California church developed a research initiative to meet the needs of its congregation.

Trade Talk: A cooperative effort on cooperation

Published
November 2006
Author
Joseph Rydholm, Quirk's Editor
Abstract
A recap of an important conference on the topic of declining rates of respondent cooperation.

Trade Talk: A crash course on customer satisfaction measurement

Published
December 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
This column reviews Terry Vavra’s book, Improving Your Measurement of Customer Satisfaction, which aims to serve as a definitive source of customer satisfaction measurement technology.

Trade Talk: A global economy, for good or ill

Published
November 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
Against a backdrop of the current worldwide financial meltdown, a visit to the 2008 ESOMAR Congress brought back memories of another tumultuous Congress experience in Rome following the 9/11 attacks.

* Trade Talk: A handful of tech-driven market research nuggets

Published
June 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

Trade Talk: A look at our new look; going ethno in San Fran

Published
January 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.

Trade Talk: A more than cosmetic change

Published
October 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.

* Trade Talk: A new look for the next stage

Published
November 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.

Trade Talk: A quality reference on qualitative

Published
December 2001
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reviews Hy Mariampolski's Qualitative Market Research, a book intended to serve as a comprehensive guide to all things qualitative.

Trade Talk: A reprieve from transcription drudgery?

Published
March 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reviews Session Analyst, a PC-based software program designed to help qualitative researchers manage verbatim responses.

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