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Marketing Research Trade Talk Articles

Trade Talk takes a look at marketing research industry topics through the eyes of the Quirk’s editorial staff. View, sort, and refine more than 25 years of Quirk's Trade Talk columns.

 

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Introducing: The Quirk’s Event

Published
August 2014
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm outlines the factors behind the creation of The Quirk's Event, a conference for corporate researchers and their supplier partners that will debut in February 2015 in Brooklyn, N.Y.

It's not easy being green

Published
August 2009
Author
Joseph Rydholm, Quirk's Editor

Trade Talk: 2011: The year of belonging?

Published
January 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm takes a look at trendwatching's predicted trends for 2011 and finds that consumer culture is becoming more connected and prone to groupthink than ever.

Trade Talk: 23 years and counting

Published
October 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joe Rydholm reflects on his years in the research industry.

Trade Talk: 851,200 Elvis fans can't be wrong

Published
December 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
In this month's column, the author interviewed Jim Timony of Bruskin/Goldring Research to discuss the quantitative research conducted surrounding the U.S. Postal Service's launch of its Elvis stamp.

Trade Talk: A certifiably good idea

Published
February 2005
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at the Marketing Research Association’s Professional Researcher Certification program.

Trade Talk: A church surveys its congregation: contemporary or traditional?

Published
June 1992
Authors
Quirk's Staff and Joseph Rydholm, Quirk's Editor
Abstract
In the competitive arena of American churches, one California church developed a research initiative to meet the needs of its congregation.

Trade Talk: A cooperative effort on cooperation

Published
November 2006
Author
Joseph Rydholm, Quirk's Editor
Abstract
A recap of an important conference on the topic of declining rates of respondent cooperation.

Trade Talk: A crash course on customer satisfaction measurement

Published
December 1997
Author
Joseph Rydholm, Quirk's Editor
Abstract
This column reviews Terry Vavra’s book, Improving Your Measurement of Customer Satisfaction, which aims to serve as a definitive source of customer satisfaction measurement technology.

Trade Talk: A global economy, for good or ill

Published
November 2008
Author
Joseph Rydholm, Quirk's Editor
Abstract
Against a backdrop of the current worldwide financial meltdown, a visit to the 2008 ESOMAR Congress brought back memories of another tumultuous Congress experience in Rome following the 9/11 attacks.

Trade Talk: A handful of tech-driven market research nuggets

Published
June 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm recaps his time at the IIR's Technology Driven Market Research Event.

Trade Talk: A look at our new look; going ethno in San Fran

Published
January 2004
Author
Joseph Rydholm, Quirk's Editor
Abstract
Background on the redesign of Quirk’s and a summary of highlights from the ethnographic research-related programming at the 2004 IIR Market Research Event.

Trade Talk: A more than cosmetic change

Published
October 1994
Author
Joseph Rydholm, Quirk's Editor
Abstract
This month's column details a quantitative study conducted among women ages 45-to-65 regarding their cosmetic needs and their habits surrounding purchasing health and beauty products.

Trade Talk: A new look for the next stage

Published
November 2011
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm walks readers through the magazine's latest updates.

Trade Talk: A quality reference on qualitative

Published
December 2001
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reviews Hy Mariampolski's Qualitative Market Research, a book intended to serve as a comprehensive guide to all things qualitative.

Trade Talk: A reprieve from transcription drudgery?

Published
March 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's Editor Joseph Rydholm reviews Session Analyst, a PC-based software program designed to help qualitative researchers manage verbatim responses.

Trade Talk: A sharp analysis of analytics

Published
April 2010
Author
Joseph Rydholm, Quirk's Editor
Abstract
Quirk's editor Joseph Rydholm reviews Thomas H. Davenport and Jeanne G. Harris's book Analytics at Work.

Trade Talk: A timely pep talk

Published
May 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article recaps a discussion between Quirk’s editor Joe Rydholm and Adrian Chedore, CEO of Synovate, at the April 2003 annual Advertising Research Foundation convention. Chedore spoke of ways to revitalize the industry and improve its near- and long-term prospects.

Trade Talk: A Trade Talk from the past still rings true today

Published
April 2013
Author
Joseph Rydholm, Quirk's Editor
Abstract
A 1987 Trade Talk column recaps comments made by George Gallup Jr. regarding struggles research faced in coming years and while technology has changed, it seems many industry challenges are timeless.

Trade Talk: A user-friendly guide to changing U.S. marketplace

Published
May 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
This month's column reviews The 1990-1991 Almanac of Consumer Markets by Margaret K. Ambry, which features information on all aspects of the U.S. population.

 

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