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Marketing Research Articles Related to Traffic Studies

Marketing Research Articles Related to Traffic Studies

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Trade Talk: Stranded in the soup aisle

Published
February 2003
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article discusses research by Sorenson Associates in which the firm has been mapping individual grocery shopping trips using PathTracker, a small electronic transmitter mounted on shopping carts that emits signals every four seconds that are tracked by an array of antennae in a store.