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Marketing Research Articles Related to Training

Marketing Research Articles Related to Training

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CASRO data collection guidelines

Published
March 1989
Author
Quirk's Staff
Abstract
The Council of American Survey Research Organizations (CASRO) is the national trade association for commercial survey research firms in the United States. This article details CASRO’s data collection guidelines, including interview training, project briefing, interviewing, supervision, client billing and flexibility.

Cold-calling that sells research

Published
May 2000
Author
Liza Von Claparede
Abstract
Over the years, cold-calling has become the most berated marketing tactic because it is done so badly. This article offers rules and tips for cold-calling.

Observation and monitoring of interviews

Published
May 1989
Author
Quirk's Staff
Abstract
This article is an excerpt from a chapter of “Approaches to Developing Questionnaires,” a report by the U.S. Dept. of Commerce. The article examines the usefulness of observation and monitoring for the purpose of evaluating the questionnaire and related data collection procedures. It discusses such topics as respondent cooperation, interview flow, interview length, personnel and skill requirements, characteristics of individual questionnaire items, using forms to quantify observations, verbal interaction coding, interview training, the observation setting and cost considerations.

Qualities of a Master Moderator

Published
December 1989
Author
Naomi R. Henderson
Abstract
A key element in focus group success is the moderator. This article focuses on qualities of “Master Moderators”—those who have mastered the key skills and techniques that lead to effective group interactions.

Trade Talk: A certifiably good idea

Published
February 2005
Author
Joseph Rydholm, Quirk's Editor
Abstract
A look at the Marketing Research Association’s Professional Researcher Certification program.

Unstructured individual interviewing

Published
February 1989
Author
Quirk's Staff
Abstract
This article offers a summarized excerpt of the section of the U.S. Department of Commerce’s report “Approaches to Developing Questionnaires” that addresses unstructured individual interviewing. The discussion includes personnel and skill requirements, respondent selection, preparation, operation, time considerations, cost considerations and data collection.