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Marketing Research Articles Related to the Transportation Industry

Marketing Research Articles Related to the Transportation Industry

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Data Use: Adaptive choice is a good choice

Published
July 2011
Author
Michael S. Garver
Abstract
Using an example of a transportation company client, the author outlines why adaptive choice-based conjoint analysis is a useful tool for developing market segmentations.

Federal Express uses an ongoing study to track customer satisfaction

Published
November 1990
Author
Joseph Rydholm, Quirk's Editor
Abstract
Federal Express interviewed customers about a wide variety of services and mailed surveys to customers to explore a narrower set of services in more depth. These methods were part of the company’s ongoing customer satisfaction study. The company also internally monitored its performance in a number of service areas as part of its Service Quality Indicator program, tracking issues such as the incidence of packages delivered late or on the wrong day.

Four-day workweek catching on

Published
July 2008
Author
Quirk's Staff

How to evoke respondents’ brand-related stories

Published
December 2009
Author
Tom Neveril
Abstract
The author explores the use of storytelling - including elements such as plot, conflict, surprise and lesson - to uncover and explore a consumer’s relationship to a brand.

In Case You Missed It... October 2009

Published
October 2009
Author
Quirk's Staff
Abstract
News and notes on marketing and research: Tide Basic; Buick revamps brand image; track-happy consumers

One-on-ones help manufacturing firm understand customer concerns

Published
April 1998
Author
David C. Lang
Abstract
Waltco Truck Equipment used surveys and in-depth telephone interviews to guide product tweaking, position, pricing and promotions.

Research propels New York City Transit’s drive to become customer oriented

Published
June 1995
Author
Joseph Rydholm, Quirk's Editor
Abstract
New York City Transit uses qualitative and quantitative research and a client-oriented approach to improve the experiences of subway and bus passengers as well as the relationships with internal partners.

Research unravels bus riders' intimidation

Published
December 1987
Author
Beth Hoffman, Quirk's Managing Editor
Abstract
Minneapolis-St. Paul’s Metropolitan Transit Commission needed to overcome many obstacles to increase and retain ridership on busses, especially for non-English speakers. Interviews, focus groups and questionnaires in different languages were employed to develop a marketing strategy that would make the bus system more hospitable and less threatening.

Research with tourists and travel agents measures viability of high-speed train in Orlando

Published
February 1996
Author
William Bailey
Abstract
Maglev Transit Inc. used a two-part study that integrated qualitative and quantitative techniques with consumers and travel agents to measure viability of a high-speed train proposed for Orlando, Fla.

Satisfaction study is vehicle for Minnesota Departmentof Transportation to test question order

Published
October 2006
Authors
Lori Laflin and Michele Hanson
Abstract
The Minnesota Department of Transportation found that changing the question order in a long-time study had some interesting and ultimately beneficial effects.

Segmentation study determines Greyhound ridership

Published
April 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.

Syndicated survey monitors airline performance around the world

Published
November 2000
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article discusses the Global Airline Performance (GAP) study, a joint venture between P. Robert and Partners (PRP), a Swiss research firm, and the London-based Aviation Information and Research unit of IATA, the International Air Transport Association. The syndicated study uses a two-part survey to measure the opinions of air travelers on 22 airlines departing from 30 airports in North America, Europe and Asia. Each year, 240,000 passengers are interviewed. Depending on the airline routes being researched, the survey can be conducted in seven languages: English, French, Dutch, German, Swedish, Chinese or Japanese.

Telephone survey measures city's quality of life measures

Published
May 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Richfield, Minnesota, conducted a lengthy telephone survey of 400 randomly selected residents to assess how the city was doing in terms of service, aiming to satisfy long-term residents and draw new residents and new commercial developments.

Transportation companies, large and small, are busy gathering market data

Published
April 1992
Author
Quirk's Staff
Abstract
Transportation firms use a wide range of formal and informal market research techniques to determine customer needs and to analyze the competition. This article discusses strategies including mail-in surveys, telephone interviews, informal face-to-face information exchange and computer database mining.