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Marketing Research Articles Related to the Travel Industry

Marketing Research Articles Related to the Travel Industry

Showing items 1-20 of 33.

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Florida travel habits subject of phone survey

Published
May 1987
Author
Quirk's Staff
Abstract
Tourism in Florida is big business, but Floridians tend to get left out of the picture. A telephone survey helped the tourism industry to better understand the travel habits of Florida residents, to improve in-state tourism.

Vacations high priority among Americans, survey shows

Published
May 1988
Author
Quirk's Staff
Abstract
The American Express National Travel Forecast survey conducted telephone surveys with over 1,000 U.S. residents. The survey inquired about various aspects of vacation plans, including where they planned to travel, how long, how much they were willing to pay, what activities they plan to engage in, and what their attitudes were toward price and quality of service.

Research with travelers helps Samsonite develop a convenient new line of luggage

Published
February 1992
Author
Bob Bengen
Abstract
Samsonite Corporation applied a range of quantitative and qualitative research strategies as it developed its Piggyback line of luggage. The company used exploratory focus groups to help determine the travel needs, one-on-one interviews to test initial and drawings depicting conceptual designs, field tests of sample products and surveys of potential users.

At American Express Travel Services, management and employees at all levels use data from customer satisfaction research

Published
October 1992
Author
Joseph Rydholm, Quirk's Editor
Abstract
American Express Travel Services conducted telephone interviews to measure satisfaction with membership travel services. A needs assessment study helped the researchers determine what elements to include in the telephone questionnaire.

Scannable questionnaires give Princess Cruises accuracy and quick turnaround

Published
May 1993
Author
Joseph Rydholm, Quirk's Editor
Abstract
This article describes Princess Cruise’s use of an in-house scanning system to analyze scannable customer satisfaction questionnaires and a range of custom questionnaires. The article concludes with advice for researchers considering buying an in-house scanning system.

Dynamic travel trends in new markets: Asians and Latinos

Published
January 1994
Author
Andrew Erlich
Abstract
We are living in an exciting in-between time of profound demographic and cultural change. This article discusses Asian and Latino travel trends and how this change is an opportunity for market researchers to explore new avenues domestically and internationally.

Research with tourists and travel agents measures viability of high-speed train in Orlando

Published
February 1996
Author
William Bailey
Abstract
Maglev Transit Inc. used a two-part study that integrated qualitative and quantitative techniques with consumers and travel agents to measure viability of a high-speed train proposed for Orlando, Fla.

Expedia incorporates customer satisfaction feedback and employee input to enhance service and support

Published
October 2004
Author
Brett Tucker
Abstract
Travel site Expedia measures customer and employee satisfaction to drive improvements in its service and support functions.

Companies seeking insights on satisfaction shouldn’t overlook online and other text sources

Published
October 2006
Author
Tom Anderson
Abstract
Verbatim responses and other textual sources provide valuable and often untapped sources of insights on customer satisfaction. The author cites a case history involving hotel company Starwood and its use of text mining to glean helpful data.

Cell phone-based feedback system lets Budget Rent A Car respond quickly and to customer complaints

Published
October 2007
Author
Johann Leitner
Abstract
In South Africa, Budget Rent A Car has used a cell phone-based survey methodology to increase response times to customer complaints and also show that the company follows up on issues important to customers.

Segmentation study determines Greyhound ridership

Published
April 1989
Author
Joseph Rydholm, Quirk's Editor
Abstract
Greyhound Lines Inc. used a psychographic segmentation study of its ridership, conducting 500 in-terminal interviews in 10 major markets and 400 interviews in seven small markets, to obtain a clearer picture of its customers.

Hilton uses research in creation of vacation promotion

Published
June 1989
Author
Quirk's Staff
Abstract
Hilton Hotels Corp. conducted a telephone survey of 1000 adults regarding their weekend leisure and work habits in the development of its BounceBack Weekend vacation program.

How the travel industry is coping with today’s recession

Published
May 2009
Author
Jim Quilty
Abstract
Drawing from research with business and leisure travelers and conversations with travel industry firms, the author explains the impact of the economic downturn and explores the role of travel companies’ marketing research in these difficult times.

For hotels cutting back on services to trim costs, how far is too far?

Published
May 2009
Author
Lincoln Merrihew
Abstract
Results from a survey of prospective travelers show that some hotel amenities are more valued than others. As travel-industry firms look to cut costs, research can provide needed direction on where services can be reduced, re-priced or eliminated, as across-the-board changes run the risk of alienating large customer segments, possibly permanently.

Adding ‘prosumers’ to your groups can provide a creative boost

Published
May 2009
Author
Steve Richardson
Abstract
Under the right circumstances, including - rather than excluding - marketing professionals normally screened out of focus groups can lead to breakthroughs. Examples from British Airways and WD-40 are cited to illustrate how this approach has helped develop new products and services.

Talk of increased travel just a lot of hot air?

Published
January 2010
Author
Quirk's Staff
Abstract
Leisure travel is expected to increase by mid-2010; Americans say that they are planning to travel more, but an Ipsos Marketing poll indicates they aren't booking the plans to back it up.

Tips from a traveling moderator: facility faux pas and fantastic finds

Published
February 2010
Author
Gwyn Gibbs
Abstract
Moderator Gwyn Gibbs offers advice on how qualitative research facilities can improve to be more accommodating to moderators, clients and respondents.

Using the Hallmark moment to illuminate the significance of the grandparent-grandchild relationship

Published
February 2010
Authors
Leslie M. Harris and Paul Johnson
Abstract
Marketing to a mature audience in the 21st century requires a unique understanding of how to pull at grandparents' heartstrings. The key to success with grandparents is creating modern Hallmark moments that illuminate the significance of the grandparent-grandchild relationship - and realizing that today's grandparents aren't your typical old folks.

Many Americans going nowhere this summer

Published
June 2008
Author
Quirk's Staff

Good proposals without good manners fall short in China

Published
October 2008
Author
Quirk's Staff