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Marketing Research Articles Related to Validations

Marketing Research Articles Related to Validations

Showing items 1-20 of 47.

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A look at consistency in global non-probabilistic online samples

Published
November 2012
Authors
Steven Gittelman and Elaine Trimarchi
Abstract
The authors examine results from a consistency analysis conducted in 13 countries with samples from 10 panel companies to highlight differences in data quality.

A report on the Confirmit Market Research Software Survey

Published
June 2013
Authors
Tim Macer and Sheila Wilson
Abstract
Among the highlights in this recap of the annual study of software and technology usage by research companies are ongoing struggles with survey length and a marked commitment to quality control.

A statistical approach to security/past participation problems

Published
March 2000
Author
Herb Sorensen
Abstract
To combat respondent validity issues, conduct on-site interviews. That way you'll know exactly who you're talking to.

A wake-up call to respondent recruiters: one client’s perspective

Published
December 2010
Author
Mark Goodin
Abstract
The author makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of results or agreeing to complete jobs they know they can’t handle.

Best practices for surveying niche social media members

Published
August 2010
Author
Teri Kaslow
Abstract
Researchers are faced with many opportunities - and challenges - when conducting surveys on niche social networking sites. The author offers advice on what to keep in mind and how niche sites present their own unique challenges.

By the Numbers: 10 online sample integrity tips

Published
March 2014
Author
Jerry Savage
Abstract
From inspecting IP and e-mail addresses to post-survey telephone interviews, here are strategies for analyzing the quality of online survey samples.

By the Numbers: Are Internet access panels a lemon market?

Published
August 2010
Author
David Haynes
Abstract
The author argues for a way to allow users of access panel research services to pre-judge the quality of their suppliers' products and eliminate the uncertainty that is harming both buyers and vendors.

By the Numbers: How to implement a screening process for research projects

Published
June 2011
Author
Brett Hagins
Abstract
A well-planned approach to vetting the value of a proposed research effort can pay a number of dividends, Brett Hagins writes, from saving time and money to advancing the researcher’s career.

By the Numbers: Lessons for using online panels in B2B research

Published
November 2012
Author
Natalia Elsner
Abstract
Natalia Elsner outlines how to react when you have questions about the quality of B2B panel respondents.

By the Numbers: Make your international phone interviews successful in any language

Published
December 2009
Author
Pam Bruns
Abstract
When conducting international telephone interviews, choose your vendor carefully, the author says. Look for experience, native-speaking interviewers, flexibility, attention to detail and the use of in-language monitoring.

By the Numbers: Protecting online survey data integrity

Published
July 2008
Author
Chris Gwinner
Abstract
The article outlines ways to handle various forms of undesirable respondents during the questionnaire design process, including the use of personal access codes, question-based verification and time-elapsed verification.

By the Numbers: Survey routers? Approach with caution

Published
November 2011
Author
Efrain Ribeiro
Abstract
The misuse of survey routers threatens to negate any benefits they might have to offer. This article argues that end-clients, vendors and industry bodies must work together to develop guidelines for their responsible application.

By the Numbers: The need for quality assurance in profession-based targeted panels

Published
November 2010
Author
Chris Szczepanski
Abstract
The author offers a series of validation metrics that buyers of profession-based panels can discuss with their suppliers to better gauge sample quality.

Comparing river respondents to panelists

Published
July 2008
Authors
Denise Brien, Melanie Courtright and Marjette Stark
Abstract
The authors conducted research-on-research to determine how, if at all, answers differed depending on how respondents were recruited and/or interviewed, whether by river sample, online panel or CATI.

Considerations for conducting market research in China

Published
November 2011
Author
David Ying Hon Ho
Abstract
From the influence of Confucianism to government restrictions, the author outlines a number of factors affecting research in China today.

Data Use: An evaluation of quality-control questions

Published
December 2013
Author
Keith Phillips
Abstract
A report on a research-on-research study that examined the impact of various types of in-survey quality-control measures.

Data Use: Best practices for well-differentiated questionnaire data

Published
May 2011
Author
Vince Raimondi
Abstract
How longer point scales, alternate labeling of scale points and other strategies can help you wring more meaning from your data.

Effective qualitative research in China requires understanding of customs, cultures and techniques

Published
November 2008
Author
Steve Richardson
Abstract
In addition to a general overview of conducting qualitative research in China, the author presents tips on why certain techniques work or don't work and also offers guidelines on how to select a research firm when working in China.

Faster than a speeding survey: Part I: Rules of the road for online research with physicians

Published
June 2009
Authors
Terri Maciolek and Jeffrey Palish
Abstract
Physicians expect and should receive an enjoyable time when they take a survey out for a spin, but there are several safeguards that researchers and panel vendors must take to ensure that everyone emerges unscathed when the trip is over.

Give back that iPad! Researchers catch a criminal

Published
January 2011
Author
Megan Holstine
Abstract
One research company used its own security measures to recover an iPad snatched out of the hands of the mall intercept interviewer.