Caroline Gatten announces the opening of Gatten & Co., a qualitative research services company specializing in the deÂsign, moderating and analysis of qualitaÂtive research. Gatten was formerly in charge of qualitative services at SAMI/Burke, Primary Research, Inc., and Conway/Milliken & Associates. Gatten & Co. is located at 980 N. Michigan Ave., Suite 1400, Chicago, IL 60611.
Ann Middleman, a market researcher specializing in the health care field, has joined the special industry services division of the NPD Group, heading up a new health care research group for the Port Washington-based comÂpany. Middleman has currently held positions with Louis Harris & Associates and Audits & Surveys, as well as being marketing research manager at Quality Care, a home health care comÂpany. For the past two years she has been working as a consultant, primarÂily in the health care field.
Joining Mediamark Research, Inc., New York City, is Karen A. Tubridy as sales executive. Previously, she was vice president, readership division of Starch INRA Hooper, Inc. Promoted at the company is Edward M. Barret to sales executive. He was previously a data services executive.
Patricia Ann Shaw has joined the Chicago division of Maritz Marketing Research as senior account manager. Previously with Conway/Milliken & Associates, she has extensive experiÂence in packaged goods, health care, insurance and toys. Earlier, she was an associate product manager with S.C. Johnson & Sons.
Irene Lang has joined Total Research Corp., Princeton, NJ, as project direcÂtor. She is responsible for all phases of research projects from research design and proposal preparation, to questionÂnaire development, project superviÂsion and tabulation specification, to analysis and presentation.
Lorraine Roy Haas has recently joined the Atlanta office of the Vanderveer Group, Inc., Fort Washington, PA, as senior consultant. Specializing in attitude research, she came to AtÂlanta from New York where she was associated with such firms as J. Walter Thompson Advertising, Inc., and Bozell Jacobs Kenyon Eckhardt, Inc.
Nitin Dalvi has joined Weightman ReÂsearch, Philadelphia, as vice presiÂdent, director of custom research. He will be responsible for planning and implementing customized research programs for a wide variety of clients. Dalvi was previously manager of the Atlanta office of Schrader Research.
B. Angell & Associates, Chicago, has opened an office in St. Louis: 906 OlÂive, Penthouse, St. Louis, MO 63101. Suzanne V. Lindberg has been named senior associate
William Lockwood has been named vice president, corporate director of operations at Ehrhart-Babic AssociÂates, Inc., Englewood, NJ. He was previously account supervisor, client services.
Joining Lieberman Research SuburÂban, Inc., is Ilene Ritz as a vice presiÂdent. She was formerly with Decisions Center, Inc., and has also held reÂsearch positions at Avon Products and Lever Brothers.
Beta Research Corp., Syosset, NY, announces several promotions: Richard A. Welch to president; Diane Ricci to vice president, and Jerome Kossoff to chief executive officer. Welch was previously vice president, sales, and Ricci was formerly project director and coding supervisor.
Ross-Cooper Associates, Inc., Teaneck, NJ, announces two additions to its staff: Theo Culbertson as client service executive and Michael Imperatrice as a research associate. Culbertson was formerly a group diÂrector for Marketing Information SysÂtems and Imperatrice was formerly a senior project director, also at MIS.
The Georgia-Pacific Corp. Consumer Tissue Divison, Atlanta, has added three employees to its marketing deÂpartment: Sabrena G. Brawley has been named senior market research analyst; Edward D. Poweres, Jr. has been appointed brand manager for the company's Angel Soft® and Coronet® tissue lines and Mario R. Contreras has joined as assistant brand manager for the company's national Mr. Big® and regional MD® lines.
Kay Schultz has been named president of Simmons Major Market Research, Inc., New York City. She was previously director of the company's 1987 National Study of Local NewspaÂper Ratings survey.
Nielson Media Research, Northbrook, IL, announces two promotions: Karla Thompson was named account execuÂtive having served as client service exÂecutive for Nielsen Station Index in Dallas. She joined Nielsen in 1985 as client service executive. Eileen R. Cipnick becomes client service execuÂtive for Nielsen Station Index in AtÂlanta. She joined the firm in 1986 and was previously with ABC-TV Spot Sales, Atlanta.
Market Facts, Inc., Chicago, anÂnounces several promotions. Thomas H. Payne to president-chief operating officer from executive vice president; Verne Churchill, formerly president-CEO, becomes chairman CEO; GreÂgory Spanga to president of the comÂpany's financial services group from chief operating officer; David K. Hardin has resigned as chairman but will remain director at the company, and Peter Ellison, senior vice presiÂdent, Market Facts, Washington, has been appointed president of Market Facts, New York.
Opinion Research Corp., Princeton, NJ, announces the promotion of Ronald Kolodziej to research execuÂtive in the company's market research division. Since 1985, he had been reÂsearch director at the company.
Larry Gulledge, vice president at Elrick & Lavidge, Inc., Chicago, has been elected vice president-operations of the Atlanta Chapter of the American Marketing Assn.
Joining Miller Research Group, Little Rock, AR, is Margaret R. Loyd to associate research director.
Harvey Dinerstein has joined Charlton Research, San Francisco, as senior associate.
Survey Sampling, Inc., Fairfield, CT, has announced two additions to its sales staff: Jane Damschroder has been promoted to manager of product service; Donna Stevens and John Lamb have been hired as project diÂrectors. Carol Cerra also joins the company as a part-time sales coordinaÂtor. She works for William Pitt as a real estate agent.
Marilyn Salit has been promoted to vice president of project management at BRX, Inc., Rochester, NY. She was previously project director.
Kay Wall has been named managing director of Simmons syndicated studies division and will assume all responsibility for sales, marketing and technical management. Formerly, she was executive vice president and director of sales and marketing of the same division at the company.
Marketing Workshop, Inc., has proÂmoted Sally H. Armstrong to vice president. She joined the company in 1980 and has previously held positions as field director and account manager.
Elrick & Lavidge, Inc., Chicago, has named David Nero to vice president in the company's Chicago office and Laurie Josey to vice president in AtÂlanta. Nero previously held marketing research, business development and long-range planning responsibilities at American Hospital Supply. Josey joined E&L in 1981 and was promoted to account manager, qualitative reÂsearch in 1983.
IMI Research Corp. has merged its Minneapolis and St. Paul operations to a new location, 8100 26th Ave. So., Bloomington, MN.
Evelyn J. Duff has been promoted to account executive from client service executive at Nielsen Television Index, a service of Nielsen Media Research, Northbrook, IL. She joined Nielsen as an NTI client service trainee in 1984 after three years with Cunningham & Walsh in Chicago.
Peggy Crowley has joined Nielsen Station Index, Chicago, a service of Nielsen Media Research, as client serÂvice assistant. She comes to Nielsen from Foote, Cone & Belding where she was an assistant spot buyer. AnÂnette F. Stepp has been elected vice president for NSI. She began her Nielsen career in 1974 in the Nielsen Televison Index special analysis departÂment.