Patient satisfaction tool
Alan R. Ehrlich & Co. announces INTROSPECTIVE, a marketing research software package designed to provide hospitals and other health care facilities with up-to-date, "actionable" information regarding patient satisfaction. The system can measure patients' perceptions during any "slice of time" and have the results within minutes of data collection. INTROSPECTIVE utilizes computer interviewing tech-niques and operates on any MIS-DOS compatible computer. Contact Alan R. Ehrlich, 15 Chelsea Way, Bridegwater, NJ 08807.
Response system
Digisoft Computers, Inc., announces a response system called the Focus-Meter. The Focus-Meter system is a research tool that enables a market researcher to measure participants' views on commercials, screenings, discussions and programs as they see them. The system helps eliminate bias created by dominant participants in a focus group by individually recording the views of the participants. When the focus group session is complete, the moderator can use the recorded results in a follow-up discussion to gain insight on topics which may have been overshadowed by the opinions of a few participants. The system enables market researchers to provide their clients with immediate results. Contact Michael Jenner, director of marketing, Digisoft Computers, Inc.
Random digit samples
Creative Research Systems announces the Survey Sampler, a package for producing random digit telephone samples on a microcomputer. The user specifies the area codes and exchanges that should be included in the sample. The user can also specify that certain numbers or block of numbers should be excluded from the sample. Lists of numbers to call are then produced in any of three customized formats. Contact Lisa M. Bacon, sales manager, Creative Research Systems, 15 Lone Oak Ctr., Petaluma, CA 94952.
Hispanic market data
Hispanic Media & Markets, published by Standard Rate & Data Service, Inc., is designed to promote targeting the Hispanic market among advertiser companies and advertising agencies. It contains market data estimates for population, households, Hispanic penetration and other market indicators for 212 ADIs to be updated regularly. Supplier and service firms providing marketing-related services to the Hispanic market are included. Contact Bonnie King, SDRS, 3004 Glen-view Rd., Wilmette, IL, 60091.
Research reports
Cambridge Information Group has published an updated edition of FINDEX, a guide to market research reports, studies and surveys. FINDEX 1988 includes summaries of more than 11,000 finished research reports in 12 categories ranging from consumer goods to transportation. It is intended to provide businesses with fast, economical access to the vast amount of research being produced in America each year. Contact FINDEX. 7200 Wisconsin Ave., Bethesda, MD 20814.
Search service
Marcept Consulting & Research, Inc., announces GATEWAY Database Search, a private database search service giving executives access to current marketing information. GATEWAY accesses information from hundreds of specialized computer databases. Usual turn-around time is less than one week. Contact Marcept Consulting & Research, Inc.
Sales promotion service
Simmons Custom Studies announces PromoGuide, a research service that can increase the effec-tiveness and efficiency of sales promotion such as couponing, sweepstakes, premiums, tie-ins and rebates. It can be used at the national, regional and neighborhood level. Contact Tom Gallagher.
Facility management system
ECF Systems Development announces Focus FMS. This focus facility management system: Replaces respondent file cards with a completely menu-driven computer system; allows you to search your respondent files on any or all of up to 40 demographic criteria; identifies and eliminates 'professional' respondents from groups; eliminates the problem of respondents attending more than one group for the same client; allows you to review the recruiting status of your groups at a glance and keep track of your recruiters' performance; automatically prints complete recruiting forms, confirmation letters, group sign-in sheets and job records; maintains information on all of your clients and prepares complete histories of client activity. The system comes with full documentation, a set of data forms for collecting information and full customer phone support. Contact Ed Fredian, ECF Systems Development, 31955 10th Ave., S. Laguna, CA 92677.