User exchange dates

SPSS Inc. announces its 1989 schedule of dates and cities for its User Exchanges:
• Toronto   April 25
• Cincinnati   May 23
• San Francisco  June 13
• Washington, D.C. September 12
The one-day User Exchanges are designed to update users on SPSS developments, advancements in data analysis procedures, and new products. They also provide users the opportunity to meet others in the data analysis field and to exchange ideas, methods, and approaches.
For more information, contact Maryl Wesolowski at 312-329-3506.

Analysis package update

Creative Research Systems is now shipping Version 4.0 of its questionnaire analysis package The Survey System. The new version features an enhanced user interface, including full-screen editing, pop-up menus and a context-sensitive on-line help system. Version 4.0 also includes new table formatting options, new kinds of summary tables, and other new convenience features. The Survey System runs on IBM PC, XT, AT, PS/2 and compatible computers with 384K RAM. Contact Creative Research Systems, 15 Lone Oak Ctr., Petaluma, CA 94952. Telephone 707-765-1001.

New syndicated study tracks physician awareness

DTW Marketing Research Group introduces T.O.M.C.A.T. (Top of Mind Category Awareness Tracking), a twice yearly syndicated tracking study that measures top of mind awareness of products by diagnosis and product category among key physician specialties. For more information contact Gary Troast or Richard Wetzel at 201-325-2888.

Nielsen expands Scantrack

Nielsen Marketing Research announces the SCANTRACK Convenience Store Service, which will report all convenience chain sales activity for a given market. The company recently signed an agreement with The Southland Corporation (7-Eleven Stores), as well as National Convenience Stores (Stop and Go), E-Z Mart, and a number of other convenience cooperators to launch the service. The first market for the service is Dallas, Texas. SCANTRACK will retrieve tactical, weekly sales, price and causal data, allowing manufacturers to measure sales rates per price point, the effect of feature ads, promotional activities, and other marketing programs.